As we've been finding in our Report on Branded Keywords, the typical brand is losing thousands of visitors per month to trademark bidders.
This traffic represents real costs to brands, who would otherwise be able to turn those visits into customers and revenue. To illustrate the potential costs to brands, we've developed some graphics that cover a few of the industries in the study:
We hope these graphics are informative! If you have any questions about them, we'd be happy to chat. Feel free to reach out to use on Twitter @BrandVerity!
If you're interested in checking out our full report, it's available as a free download.