Meaningful Losses: Seeing the Impact of Trademark Bidding

sam.engel Aug 27, 2015

As we've been finding in our Report on Branded Keywords, the typical brand is losing thousands of visitors per month to trademark bidders.

This traffic represents real costs to brands, who would otherwise be able to turn those visits into customers and revenue. To illustrate the potential costs to brands, we've developed some graphics that cover a few of the industries in the study:

Online Retail

Retail-Graphic

Hotels

Hotel-Graphic

Online Education

Education

We hope these graphics are informative! If you have any questions about them, we'd be happy to chat. Feel free to reach out to use on Twitter @BrandVerity!

If you're interested in checking out our full report, it's available as a free download.

Topics: Paid Search

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