If you've been poking around on brandverity.com the past few days, you may have noticed some changes. Some pretty big changes!
So, what's going on? Well, over the past year or so, we've been going through a process of evaluating our brand. We've asked questions, discussed, debated, and worked through a lot of design concepts. Ultimately, we got to the brand you see below (and on the new website), and we're really excited about it. We think it does a better job of representing what we do and the value we provide to you—our customers.
Here are some of the things we see in this new brand:
- Underlining & Highlighting: You'll notice a blue underline on the logo that appears on the website. There are also variations of the logo with slightly different highlights and markings, which you can see in our social media accounts (check out Twitter and LinkedIn, for example). We think this represents the idea of discovering and calling attention to things that are important.
- Flexibility: As mentioned with the first point above, the logo can be adjusted by adding different colors and lines. We really like this, because it reflects one of our core values: being customer-centric. The flexibility of the brand emphasizes nimbleness and responsiveness to customer feedback.
- Clean Design: We also think simplicity is an important part of the new look. You can see that our new website makes information clearer, more readily accessible, and easier to understand. We believe this mirrors an emphasis on useful tools, which continues to be a driving principle in our product development.
What Do You Think?
If you haven't already, we encourage you to head over to brandverity.com and take a look for yourself! Once you've had a chance to check things out, let us know what you think! Feel free to Tweet us @BrandVerity or comment below. One thing to note: if you're currently logged into our SaaS platform, you'll be redirected to your account when you try to access the new site's homepage. You can avoid this by accessing any other page (like this one), using an incognito/private browsing window, or simply logging out.