The average hotel brand is losing out on direct web traffic to the tune of about 26,500 visitors each month. This can lead to a real loss in revenue as those bookings go elsewhere.
Our concise infographic breaks down the numbers for you, based on information found in the hotel section of our quarterly report on The State of Branded Keywords in Paid Search.
The report evaluates the paid search landscape on branded keywords of over 250 popular, consumer-facing brands from 10 different industry categories, including hotels. BrandVerity monitored core brand terms during Q1 of 2015 to evaluate trends in how brands are targeted. From those results, we’ve found that trademark bidding costs the typical brand tens of thousands of visitors to their site each month.