As marketers scramble to stay ever-present across the digital marketing mix, they’re allocating additional marketing dollars to digital channels including affiliate marketing and paid search. Of those surveyed, 65% will increase investment in affiliate marketing budgets and 64% will allocate additional budget for paid search in 2021—surges in marketing spend that must be appropriately safeguarded to control the cost of customer acquisition.
For marketers that want to maximize their return on investment, automated brand safety plays a critical role in detecting and remediating nefarious affiliate activity—functionality easily implemented with BrandVerity. By eliminating manual, ineffective affiliate paid search audits via turnkey brand safety protection, marketers alleviate a tax on resources that allow their team to stay focused on what really matters: driving profitable growth.
Learn more about BrandVerity’s free affiliate paid search monitoring at Affiliate Summit West on November 2 & 3. We’ll be at table 1208 in the Meet Market to answer all of your questions about how you can immediately begin leveraging automated brand safety functionality.
To coordinate an ASW meeting with our team, get in touch with Account Executive Ben Carson at Ben@BrandVerity.com.
See you there!