In today’s complex ecommerce landscape, there are endless opportunities for bad actors to practice less-than-savory methods of promotion within the affiliate channel. Not surprisingly. this unscrupulous activity can result in detrimental waste of ad spend, time and resources for marketers. In fact, within the partnership channel alone, it’s estimated that 9% of all partnership transactions are affected by fraud and on average, 1.5% of conversions are potentially fraudulent. Bottom line: Affiliate marketers are expected to lose a staggering $1.4B to fraudulent transactions over the course of the year.
Whether you’re currently monitoring affiliate search activity, unaware of the risks associated with overlooking compliance or haven’t yet implemented a search monitoring strategy, staying on top of brand safety is relevant for all marketers.
Get in-the-know by checking out the on-demand recording from our BrandVerity x PerformanceIN session, The Most Overlooked Must-Have for Your Affiliate Program: Brand Safety presented by BrandVerity.
You can tune into the session now by visiting our Resource Library.