Google Checkout Badges Getting Aggressive

David Naffziger Nov 26, 2008


This isn't new. Barry Schwartz from SearchEngineLand first noticed this in August:

We did suddenly see a rash of these on Monday, so perhaps the program was expanded.


Google has consistently been increasing the visual differentiation of the badges in AdWords and are testing new badges with coupons prominently displayed.

Here is a screenshot:

This is apparently a limited test. This thread shows that not all merchants are permitted to use the badge.

Topics: paid search, Search Engine Updates

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