When marketing consumer financial services, marketers have to be hyper-aware of the many rules and regulations that go along with the industry. Marketing a financial service—be it retail banking, loans, mortgages, or credit cards—is often a complicated matter. There is a strong need to curb risk, but also successfully promote your products.
While the advent of digital and social marketing has added lots of new marketing opportunities, unfortunately it has also opened up new areas of risk. Marketing partners, affiliates, and social media can be vibrant sources of advertising, new revenue, and brand growth—but they need to be used correctly.
Keeping all of this in mind, we released our Guide to Content Compliance for Financial Brands today. This guide provides information about how to mitigate the risk of working with various types of partners in a world where transparency, fairness, and accuracy is of the utmost importance.
By providing resources and information about who’s responsible for managing compliance, how and why partner and affiliate sites fall out of compliance—both on accident and intentionally—and best practices for running a compliance process, we hope to help brands take charge of their online marketing efforts, for both their reputation and their bottom line.