Whenever we come across particularly suspicious-looking ads in the course of our monitoring, we flag them for investigation. These ads often turn out to be affiliates cloaking their links, laundering their referers, or running a questionable script on their page.

How is PPC arbitrage similar to Six Degrees of Separation from Kevin Bacon? It may sound like the setup to a bad joke, but here's the point I'm hinting at: PPC arbitrage can produce multiple layers of removal from the user's intended destination. Arbitrage can essentially take a user from intermediary to intermediary, potentially without ever resolving on a landing page with any useful content.

Affiliates who violate their programs' PPC policies are always trying new ways to hide. One of the most common tactics employed by ad hijacking affiliates(who display the brand's domain in their ad, pass the user through their affiliate link, and then send the user directly over to the brand's site) is to redirect through disposable URLs or front sites. This enables them to hide their HTTP referrer, preventing the true source of the traffic from showing up in the affiliate manager's reporting tool.

As we've learned from a number of investigations in the past, popular branded searches can often become the target of search arbitrage or other brand bidding schemes. Advertisers choose to poach these terms because they're searched frequently, relatively cheap to bid on, and associated with a trusted brand (thereby easing users' skepticism and luring them in).

When it comes to brand bidding and trademark abuse, the breaking stories often center around new schemes and tactics. But today we have some more positive news. 5earch.com no longer seems to be actively engaging in search arbitrage. And furthermore, the site doesn't seem to be active at all anymore.

The latest FTC disclosure guidelines (or .Com Disclosures) issued by the Federal Trade Commission have left many marketers wondering how they should respond. Expanding on the original FTC disclosures from 2000, these 2013 guidelines have been updated with new requirements for blogs and social media, among others. Early indications suggest that these requirements are rather stringent—which should pose some interesting challenges for the affiliate marketing industry, particularly in the area of compliance.

July is the month for fireworks. Not just as an American ritual, but also in terms of search engine queries. There are far more searches for terms like “fireworks”, “firecrackers”, “bottle rockets” and other patriotic explosives in July than in any other month. Just check out the very consistent July spikes in this Google Trends graph:

We've recently completed a pair of investigations: one centered around coupon sites and another on the URL shortener ADFly.

This Sunday marks the season finale of HBO’s popular “Game of Thrones” TV series, which actually set a record for piracy earlier this year. The data from that record-setting season opener was rather impressive: over a million downloads within 24 hours and more than 163,000 users simultaneously sharing a single torrent.

At BrandVerity, we’re always looking for ways to improve our service and make our tools more useful. We know that compliance can be incredibly demanding, and our goal is to continually increase your efficiency and effectiveness.