--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog (22) description: BrandVerity's Trademark, Brand Protection, & Compliance Blog (22) --- ## [Keeping Your BrandVerity Account Safe from the Heartbleed Bug](https://www.brandverity.com/blog/2721/keeping-your-brandverity-account-safe-from-the-heartbleed-bug/) You may have heard about the Heartbleed OpenSSL vulnerability in the news. This particular vulnerability affected (and may still affect) approximately 70% of the websites on the Internet, BrandVerity included. [See Full Post](https://www.brandverity.com/blog/2721/keeping-your-brandverity-account-safe-from-the-heartbleed-bug/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Apr 9, 2014 ## [Notes from My AM Days Experience](https://www.brandverity.com/blog/2715/notes-from-my-am-days-experience/) It’s always hard to fully take in everything from a conference. There are so many people to meet, conversations to have, and things to learn, that it can be tough to retain everything. That’s why I always try to jot down some notes at the end of each day—just to keep reminders about what I learned and what happened over the course of the day. Here are some of the key points I remember from the recent [Affiliate Management Days](http://www.affiliatemanagementdays.com/) in San Francisco. [See Full Post](https://www.brandverity.com/blog/2715/notes-from-my-am-days-experience/) [Mason Smith](https://www.brandverity.com/blog/author/mason-smith) Apr 8, 2014 ## [Announcing Our New Service: Content Monitoring](https://www.brandverity.com/blog/2671/announcing-our-new-service-content-monitoring/) BrandVerity is thrilled to announce the launch of Content Monitoring! We've been developing, testing and iterating on Content Monitoring for months now, so we're happy to share this news. We think Content Monitoring will be a very useful tool for ensuring that the content on your affiliates' and partners' sites is compliant with your policies—streamlining your process and saving your team valuable time. [See Full Post](https://www.brandverity.com/blog/2671/announcing-our-new-service-content-monitoring/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Mar 18, 2014 ## [Announcing Custom Processes with Google & Bing](https://www.brandverity.com/blog/2645/announcing-custom-processes-with-google-and-bing/) We're excited to announce the launch of our new custom processes with Google and Bing! These processes enable us to provide feedback directly from the search engines about the status of your trademark complaints, giving you better visibility into your results whenever you report a trademark violation through our system. Our hope is that these new improvements will make it easier than ever to protect your brand from third-party trademark abusers in paid search. [See Full Post](https://www.brandverity.com/blog/2645/announcing-custom-processes-with-google-and-bing/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Mar 6, 2014 ## [Affiliate Exploits the Oscars Trademark to Drive Sales](https://www.brandverity.com/blog/2613/affiliate-exploits-the-oscars-trademark-to-drive-sales/) The Oscars are fast-approaching and will air this Sunday, March 2nd. Web searches for related terms tend to spike in the days leading up to the show, and this year seems to be no exception. Just check out this [Google Trends graph](http://www.google.com/trends/explore#q=oscars) and you can see the uptick starting to form. [See Full Post](https://www.brandverity.com/blog/2613/affiliate-exploits-the-oscars-trademark-to-drive-sales/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Feb 27, 2014 ## [These Valentine's Day PPC Ads Made Us Chuckle](https://www.brandverity.com/blog/2583/these-valentines-day-ppc-ads-made-us-chuckle/) Valentine's Day sure seems to bring out the creativity from paid search teams. Maybe it's easier to stand out when so many advertisers are using the traditional jewelry and chocolates narratives, or perhaps it's just fun to manufacture relevance to the topic of love. [See Full Post](https://www.brandverity.com/blog/2583/these-valentines-day-ppc-ads-made-us-chuckle/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Feb 14, 2014 ## [Super Bowl Trademark Abused by Toolbar Sites](https://www.brandverity.com/blog/2505/super-bowl-trademark-abused-by-toolbar-sites/) This year's Super Bowl broke a record for online streaming. More people than ever chose to watch the game online, with an [average of 528,000 devices tuning into Fox's online broadcast each minute.](http://www.theverge.com/2014/2/3/5375802/fox-super-bowl-livestream-scores-528000-average-audience) [See Full Post](https://www.brandverity.com/blog/2505/super-bowl-trademark-abused-by-toolbar-sites/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Feb 6, 2014 ## [Affiliate Found Hijacking Rich Ads in Search](https://www.brandverity.com/blog/2403/affiliate-found-hijacking-rich-ads-in-search/) Yahoo made an interesting move a few years ago by [introducing branded favicons for certain paid listings](http://searchenginewatch.com/article/2052369/Yahoo-Favicon-Test-Offers-Opportunity-for-Increased-Branding-in-Search-Ads). The concept made a lot of sense at the time (and to this day). Not only would the new visual element encourage clicks—it would also add a level of trust for the searcher. Considering the potential for brand confusion with search ads (via tactics like [ad hijacking](https://www.brandverity.com/blog/affiliate-ad-hijacking-five-things-you-should-know), [search arbitrage](https://blog.brandverity.com/1351/new-brand-bidding-tactic-search-arbitrage-with-parked-domains/), and various other forms of trademark abuse), this was a win-win for brands and consumers alike. Brands could make themselves stand out. Consumers could be assured that they were heading to their intended destination. [See Full Post](https://www.brandverity.com/blog/2403/affiliate-found-hijacking-rich-ads-in-search/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Jan 29, 2014 ## [Reflecting on the Pinnacle Awards and Future of Affiliate Marketing](https://www.brandverity.com/blog/2447/reflecting-on-the-pinnacle-awards-and-future-of-affiliate-marketing/) 2013 brought a number of interesting twists and turns for the affiliate marketing industry. We experienced the abrupt [shutdown of the Google Affiliate Network](http://marketingland.com/google-retiring-their-affiliate-network-over-the-next-few-months-40267), some [tough new questions to answer about disclosure](http://www.revenews.com/affiliate-marketing/affiliate-managers-opms-responsible-for-disclosure/), and even a [public denigration of the entire industry as a "scam"](http://venturebeat.com/2013/08/12/the-big-ugly-affiliate-marketing-scam/). [See Full Post](https://www.brandverity.com/blog/2447/reflecting-on-the-pinnacle-awards-and-future-of-affiliate-marketing/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Jan 22, 2014 ## [When Is It Okay for Resellers to Bid on Your Brand?](https://www.brandverity.com/blog/2375/when-is-it-okay-for-resellers-to-bid-on-your-brand/) Outside of the typical affiliate scenarios, there are plenty of other cases where marketing partnerships can run into brand bidding issues. Whether it's [hotels and OTAs](https://www.brandverity.com/hotels-otas-paid-search/), product manufacturers and retailers, or brands and franchisees, there's really no perfect answer. Some brands may welcome it as a means of dominating the search results—others might consider a form of brand poaching. Regardless, I figured I'd call attention to a new example of partner bidding that I noticed over the weekend. [See Full Post](https://www.brandverity.com/blog/2375/when-is-it-okay-for-resellers-to-bid-on-your-brand/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Jan 7, 2014 [Previous](https://www.brandverity.com/blog/page/21) [Next](https://www.brandverity.com/blog/page/23) ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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