Paid search managers are always looking for ways to optimize their accounts. While there are many blogs and other resources devoted to the subject, it is still a lot to manage–especially if you are responsible for multiple accounts or if you took over the management of an account from someone else.
During our March 28th webinar—What Big Brands Need to Learn from PPC Agencies—the panelists urged PPC managers to make an account optimization checklist and follow it. We took their advice and pulled together the practical tips they suggested as well as others. The list includes nine ways to keep your accounts humming, as well as explanations about why these actions are important. Download the checklist here.