Notice anything fishy in your PPC metrics lately? Is your impression share on branded terms lower than normal? Are the conversion rates for one of your affiliates almost identical to your branded paid search campaigns? You may be the target of an affiliate ad hijacker.
While most affiliates don’t engage in ad hijacking, when someone does, the impact can be very damaging to a brand’s ppc programs. Affiliates are supposed to be driving incremental revenue and helping you reach your goals, not stealing clicks and making your paid search programs more expensive!
In this blog, we’ll answer the five most common questions about affiliate ad hijacking and give you the information you need to identify and stop ad hijacking.