---
title: "[Webinar Recap]: Europe’s PPC Experts Share Their Tips & Tricks"
description: "Watch the recap of our May 4th webinar with PPC experts: James Murray from Bing Ads EMEA, Lucy Siverns of Performics, and Jonathan Dunkley of Ecselis."
image: https://www.brandverity.com/hubfs/euronar-blog.png
---

[![](https://www.brandverity.com/hubfs/euronar-blog.png) ](https://www.brandverity.com/blog/webinar-recap-europes-ppc-experts-share-their-tips-tricks)

# [Webinar Recap]: Europe’s PPC Experts Share Their Tips & Tricks

[Ulla Saleh](https://www.brandverity.com/blog/author/ulla-saleh) May 5, 2017

Did you miss our May 4th webinar? Were you too busy celebrating International Star Wars Day? Not a problem. You can [watch the recording](https://www.brandverity.com/europes-ppc-experts-share-their-tips-tricks/) at your leisure.

[James Murray](https://www.linkedin.com/in/james-murray-5841086/) from Bing Ads EMEA moderated the discussion with [Lucy Siverns](https://www.linkedin.com/in/lucyfarley/), Biddable Director at Performics and [Jonathan Dunkley](https://www.linkedin.com/in/jonnydunkley/), Business Director of Paid Performance at Ecselis.   
The three experts discussed the following topics:

- Is the importance of keywords falling?
- Is broad match still viable?
- What are your account structure tips and best practices?
- How valuable are ad extensions in the world of ETAs?
- How have you approached A/B/n testing as part of your PPC strategy?
- How are you talking to your clients about their mobile strategy?
- What are some quick wins for account optimization?

The webinar concluded with a rapid fire round of questions and Q & A.

You can [view the entire recording here](https://www.brandverity.com/europes-ppc-experts-share-their-tips-tricks/). 

 Topics: [paid search](https://www.brandverity.com/blog/topic/paid-search)

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