---
title: "[Webinar Recap]: What Big Brands Need to Learn from PPC Agencies"
description: Missed our March 28th webinar? Watch the recording of the presentation to learn the practical tips the agency experts shared to help you make your PPC shine.
image: https://www.brandverity.com/hubfs/webinar-recap-blogimage.png
---

[![](https://www.brandverity.com/hubfs/webinar-recap-blogimage.png) ](https://www.brandverity.com/blog/webinar-recap-what-big-brands-need-to-learn-from-ppc-agencies)

# [Webinar Recap]: What Big Brands Need to Learn from PPC Agencies

[Ulla Saleh](https://www.brandverity.com/blog/author/ulla-saleh) Apr 6, 2017

Missed our March 28th webinar? No worries. [Watch the recording](https://www.brandverity.com/what-big-brands-learn-ppc-agencies/) of the presentation to learn the practical tips the agency experts shared to help you make your PPC shine.

Christi Olson, a Bing Evangelist at Microsoft moderated the lively and detailed discussion with Allie Vadas, PPC Director at Jellyfish and Nikki Kuhlman, Senior Account Manager at JumpFly.

These three experts have extensive PPC experience both for agencies and brands. They shared many of their best practices and offered suggestions on where PPC managers can go online go for inspiration and help.

The webinar also included answers to the following questions:

- Is the importance of keywords falling?

- Is broad match still viable?
- What are your account structure tips and best practices?
- How valuable are ad extensions in the world of ETAs?
- How have you approached A/B/n testing as part of your PPC strategy?
- How are you talking to your clients about their mobile strategy?
- What are some quick wins for account optimization?

The webinar concluded with a rapid fire round of questions and Q & A.

Want to [download the entire recording](https://www.brandverity.com/what-big-brands-learn-ppc-agencies/) and slides so you can watch them and listen at your leisure? They are available [here](https://www.brandverity.com/what-big-brands-learn-ppc-agencies/). 

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