David Naffziger

Recent Posts

Introducing the Affiliate Watchlist

This morning we publicly announced the Affiliate Watchlist. The Affiliate Watchlist has been available within PoachMark for a while, and now we're finally comfortable with the breadth and depth of information available.

David Naffziger
Nov 25, 2009

Affiliates Adding Links to your bit.ly Account

We recently discovered a Cross Site Request Forgery (CSRF) vulnerability in Bit.ly that is being used by affiliates to insert affiliate links into bit.ly accounts.

David Naffziger
Nov 6, 2009

PoachMark adds detection of its 50th Affiliate Network

As PoachMark has grown, we've added detection for the affiliate networks our customers were utilizing. We've just recently added our fiftieth affiliate network. A few of the recently added networks include: ClickBooth, FlexOffers, CommissionSoup and CX Digital.

David Naffziger
Nov 5, 2009

PoachMark Decrypts Commission Junction Encrypted Links

Commission Junction provides merchants the ability to offer encrypted affiliate links. These encrypted links usually look something like this:


David Naffziger
Nov 4, 2009

CPA Offer Spam on MySpace and Facebook

Techcrunch has a series of scathing articles about the CPA offer spam found in Facebook games. I don't expect that this is a surprise for many in the CPA world, but they are a must read for any program offering CPA offers and wondering about the quality of their CPA payouts:

David Naffziger
Nov 2, 2009

Google Testing New Ad Unit for Places Pages

We've found a number of Google Places advertisements appearing on searches for 'Brand + Product Category' and include a link to a competitive local retailer. The advertisements represent an entirely new AdWords unit that we hadn't seen before and seem to be designed specifically for Google Places. A handful of examples below:

A search for 'Zappos shoes' (and similar variants):

A search for 'Gap clothes':

A search for 'Bennigan's restaurants':

A search for 'Starbucks coffee':

We've only seen these advertisements from San Francisco, which would suggest that these are being run a purely trial basis at this point.

We've also only seen the ads at the top of the right rail. This suggests to me that they are exempt from the auction process.

I'd say these ad units remove any doubts that Google is taking Places very seriously.

David Naffziger
Oct 2, 2009

Google wins important opinion in European AdWords Trademark Case

An adviser to the European Court of Justice just issued an opinion that "Google has not committed a trademark infringement by allowing advertisers to select [trademarked] keywords".

David Naffziger
Sep 22, 2009

Removing Recurring Billing "Coupon" Ads on Yahoo

We've seen advertisements similar to the one below for "top-rated-coupons.com" appear in Yahoo search ads for a number of the programs that we monitor:

David Naffziger
Sep 8, 2009

How Google Suggest Prevents Trademark Poaching

Geno Prussakov has a great post on the AM Navigator blog about how recent changes to Google Suggest can help prevent trademark poaching.

David Naffziger
Sep 1, 2009
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