David Naffziger

Recent Posts

CSS History Hacks and Referral Laundering with Jamie Birch

I had a fun video chat with Jamie Birch of JEB Commerce a few weeks back. We touch on a number of the challenges facing affiliate managers and discuss the details associated with the CSS History Hack and referrer laundering.

David Naffziger
Jul 15, 2010

AdWords testing store ratings, condensed site links, etc.

We've seen Google testing a number of different display elements in AdWords over the last few weeks.

David Naffziger
Jun 29, 2010

Affiliate Tactics - CSS History Hack

Recently we've seen affiliates exploit a hole common to web browsers to evade detection from affiliate managers. The hack is known as the CSS History Hack and it exposes information about what sites you visited before. Affiliates use this technique to determine if a web visitor is an affiliate manager (or network representative), and then hide their affiliate ID if the user is an affiliate manager.

David Naffziger
Jun 8, 2010

New PoachMark Features - Infringement Notices, New Alert Types, etc.

We've introduced several new features over the past few months into PoachMark and felt we were overdue for an update:

David Naffziger
May 27, 2010

Find BrandVerity at SMX West

I'll be speaking at SMX West Thursday on the panel:

David Naffziger
Mar 3, 2010

Feds bust creater of popular cookie-stuffing software

On Tuesday, US Federal authorities filed criminal charges against Christopher Kennedy, a developer of cookie stuffing software. While the developer claims to have never engaged in cookie stuffing for his own benefit, he is being charged with conspiracy to commit wire fraud. These charges carry a maximum fine of $250K and 5 years in prison.

David Naffziger
Feb 10, 2010

Find BrandVerity at Affiliate Summit

I'll be speaking at Affiliate Summit West on the Monday 2 PM Panel: Affiliate Program Compliance: Working with the Networks. My co-panelists include Rachel Corcoran, Director of Compliance at Hydra, Graham MacRobie, CEO of Alias Encore and Jamie Birch, CEO of JEBCommerce.

David Naffziger
Jan 18, 2010

Useful AdWords Trademark Policy Flowchart

Marc Bitanga recently created a flowchart for Google's Adwords Trademark policy. Although the flowchart doesn't address affiliates, shopping engines, etc. it does do a great job of visualizing many of the common trademark complaint cases.

David Naffziger
Dec 2, 2009
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