--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog (27) description: BrandVerity's Trademark, Brand Protection, & Compliance Blog (27) --- ## [PoachMark Updates](https://www.brandverity.com/blog/627/poachmark-updates/) We’re always looking for new ways to make monitoring and contacting affiliates easier and more efficient, so we’re pleased to announce several new updates to PoachMark that do exactly that. [See Full Post](https://www.brandverity.com/blog/627/poachmark-updates/) [Jennie Scholick](https://www.brandverity.com/blog/author/jennie-scholick) Jul 12, 2011 ## [Affiliate accounts for sale](https://www.brandverity.com/blog/597/affiliate-accounts-for-sale/) One of the challenges for affiliate managers is recognizing when an affiliate account has changed hands. This will usually accompany a change in tactics and usually for the worse. The same can be said for new accounts or newly active accounts. [See Full Post](https://www.brandverity.com/blog/597/affiliate-accounts-for-sale/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) May 19, 2011 ## [Website down](https://www.brandverity.com/blog/586/website-down/) We're currently experiencing issues with our website as a result of the [ongoing problems](http://news.cnet.com/8301-30685_3-20056029-264.html) with Amazon's EC2 hosting service. [See Full Post](https://www.brandverity.com/blog/586/website-down/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Apr 21, 2011 ## [Implications of the ECJ Interflora AdWords Opinion](https://www.brandverity.com/blog/572/implications-of-the-ecj-interflora-adwords-opinion/) The European Court of Justice's (ECJ) provided an opinion last week that Marks & Spencer(M&S) violated Interflora's trademark rights by purchasing (but not using) search keywords that contained Interflora's marks. [See Full Post](https://www.brandverity.com/blog/572/implications-of-the-ecj-interflora-adwords-opinion/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Mar 28, 2011 ## [adCenter Introducing Quality Score](https://www.brandverity.com/blog/560/adcenter-introducing-quality-score/) If there was any lingering doubt over Microsoft's ambitions, their [latest adCenter announcement](http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/03/08/adcenter-quality-score-coming-soon-what-you-need-to-know.aspx) makes it clear they're aiming right at AdWords. Note that, at least for now, adCenter's Quality Score doesn't actually effect where ads appear in search results (unlike [AdWords scoring](http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215), which dictates placement and CPC), it will simply give advertisers a better idea of how competitive their ads and landing pages are for certain keywords. [See Full Post](https://www.brandverity.com/blog/560/adcenter-introducing-quality-score/) [Ryan Parks](https://www.brandverity.com/blog/author/ryan-parks) Mar 13, 2011 ## [Bing Brings Big Updates to Trademark Policy](https://www.brandverity.com/blog/520/bing-brings-big-updates-to-trademark-policy/) Bing's announced some big changes to their [paid search advertising policy](http://advertising.microsoft.com/support-center/search-advertising/intellectual-property-guidelines#1) that will allow the use of trademarks in ad text and as keywords for triggering ads, closely mirroring [Google's update last year](https://blog.brandverity.com/439/google-loosens-trademark-policies/). These new changes go into effect tomorrow (3/3/11), and apply only to ads targeting the US or Canada. [See Full Post](https://www.brandverity.com/blog/520/bing-brings-big-updates-to-trademark-policy/) [Ryan Parks](https://www.brandverity.com/blog/author/ryan-parks) Mar 2, 2011 ## [AdWords to Make All Display URLs Lowercase](https://www.brandverity.com/blog/553/adwords-to-make-all-display-urls-lowercase/) There's a small but significant change being made to AdWords this week you should be aware of. [See Full Post](https://www.brandverity.com/blog/553/adwords-to-make-all-display-urls-lowercase/) [Ryan Parks](https://www.brandverity.com/blog/author/ryan-parks) Jan 13, 2011 ## [Affiliate Network Accounts can Easily be Stolen over WiFi - Protect yourself at ASW](https://www.brandverity.com/blog/521/protect-your-affiliate-accounts-at-affiliate-summit/) Be careful this Affiliate Summit when using WiFi. The affiliate accounts at many major networks vulnerable to being hijacked by [Firesheep](http://codebutler.com/firesheep), which means your account could be quite easily compromised. This vulnerability was recently demonstrated on popular sites such as Twitter and Facebook, but we have tested and found several affiliate networks vulnerable as well. [See Full Post](https://www.brandverity.com/blog/521/protect-your-affiliate-accounts-at-affiliate-summit/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Jan 8, 2011 ## [CJ API Integration](https://www.brandverity.com/blog/515/cj-api-integration/) BrandVerity PoachMark now integrates with the Commission Junction API! A number of aspects within PoachMark are now enhanced due to this integration. We are able to provide a much more comprehensive view of individual affiliates and their associated properties. [See Full Post](https://www.brandverity.com/blog/515/cj-api-integration/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Jan 7, 2011 ## [Fresher Data](https://www.brandverity.com/blog/503/fresher-data/) We understand the importance of knowing that the data you are viewing is as fresh as possible. We've always delivered data the same day it was collected and have steadily reduced the time it takes to report on collected data. [See Full Post](https://www.brandverity.com/blog/503/fresher-data/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Dec 16, 2010 [Previous](https://www.brandverity.com/blog/page/26) [Next](https://www.brandverity.com/blog/page/28) ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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