The European Court of Justice's (ECJ) provided an opinion last week that Marks & Spencer(M&S) violated Interflora's trademark rights by purchasing (but not using) search keywords that contained Interflora's marks.
If there was any lingering doubt over Microsoft's ambitions, their latest adCenter announcement makes it clear they're aiming right at AdWords. Note that, at least for now, adCenter's Quality Score doesn't actually effect where ads appear in search results (unlike AdWords scoring, which dictates placement and CPC), it will simply give advertisers a better idea of how competitive their ads and landing pages are for certain keywords.
Bing's announced some big changes to their paid search advertising policy that will allow the use of trademarks in ad text and as keywords for triggering ads, closely mirroring Google's update last year. These new changes go into effect tomorrow (3/3/11), and apply only to ads targeting the US or Canada.
There's a small but significant change being made to AdWords this week you should be aware of.
Be careful this Affiliate Summit when using WiFi. The affiliate accounts at many major networks vulnerable to being hijacked by Firesheep, which means your account could be quite easily compromised. This vulnerability was recently demonstrated on popular sites such as Twitter and Facebook, but we have tested and found several affiliate networks vulnerable as well.
BrandVerity PoachMark now integrates with the Commission Junction API! A number of aspects within PoachMark are now enhanced due to this integration. We are able to provide a much more comprehensive view of individual affiliates and their associated properties.
We understand the importance of knowing that the data you are viewing is as fresh as possible. We've always delivered data the same day it was collected and have steadily reduced the time it takes to report on collected data.
Do you run an in-house affiliate program that uses your own (or a third party) technology to track affiliates?
The recent flutter about Firesheep, prompted us to do something we really should have done a long time ago: Transition our entire site to SSL.
It's now easy to contact infringing affiliates from inside PoachMark!
