Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.
Did you know there’s a new digital marketing podcast in town? Digital Strategy Insights, a podcast hosted by Sarah Bundy and produced by All Inclusive Marketing, launched this February and is already doing exciting things. Sarah will be interviewing experts in the search, digital, and social marketing fields to provide insight and information regarding marketing strategy for brands, digital marketers, and affiliate managers.
My intrepid partner in [educating the world about trademark] crime, Sam Engel, presented at Affiliate Summit West yesterday morning on a panel called “Affiliate Legal Issues: Three Immediate Action Items.” Sharing the stage with him were Gary Kibel, a partner at Davis & Gilbert, LLP, and Gerri-Lyn Becker, President of The California Wine Club. The panel was moderated by Carolyn Kmet, CMO at All Inclusive Marketing.
Did you know that every time a potential customer searches for your brand on Google, there’s about about a 1 in 3 chance they’ll see an ad, using your trademark, that was placed by another advertiser?
Everyone enjoys being recognized for the work they do, and here at BrandVerity we’re no different! We’re thrilled to be one of ABestWeb’s “Best Of’s” for 2013, taking home the prize for “Best Affiliate Tool.” Some excellent technology services were nominated, so we were honored to be chosen.
We’re very excited to add Product Listing Ad monitoring as a complimentary new tool for our clients! All of our paid search monitoring clients now have access to this new set of reports that we've developed specifically for monitoring Product Listing Ads (PLAs). We hope that this tool will provide you with much-needed visibility into PLAs, helping you make more informed decisions about your campaigns.
You may have heard about the Heartbleed OpenSSL vulnerability in the news. This particular vulnerability affected (and may still affect) approximately 70% of the websites on the Internet, BrandVerity included.
BrandVerity is thrilled to announce the launch of Content Monitoring! We've been developing, testing and iterating on Content Monitoring for months now, so we're happy to share this news. We think Content Monitoring will be a very useful tool for ensuring that the content on your affiliates' and partners' sites is compliant with your policies—streamlining your process and saving your team valuable time.
We're excited to announce the launch of our new custom processes with Google and Bing! These processes enable us to provide feedback directly from the search engines about the status of your trademark complaints, giving you better visibility into your results whenever you report a trademark violation through our system. Our hope is that these new improvements will make it easier than ever to protect your brand from third-party trademark abusers in paid search.