Announcing Custom Processes with Google & Bing

We're excited to announce the launch of our new custom processes with Google and Bing! These processes enable us to provide feedback directly from the search engines about the status of your trademark complaints, giving you better visibility into your results whenever you report a trademark violation through our system. Our hope is that these new improvements will make it easier than ever to protect your brand from third-party trademark abusers in paid search.

Mar 6, 2014

Introducing Two New PoachMark Features

At BrandVerity, we’re always looking for ways to improve our service and make our tools more useful. We know that compliance can be incredibly demanding, and our goal is to continually increase your efficiency and effectiveness.

May 22, 2013

Affiliate Summit Wrap-Up

What an eye-opening few days! So many great people and so many interesting stories from all sides of Affiliate Marketing. When you get the chance to step back for a moment, you can really start to appreciate how sophisticated our industry is.

Jan 21, 2013

New Mobile Cramming Scam Found on Google Mobile

We just identified a new wrinkle in the mobile cramming scam we discovered last June. For a quick refresher, this is a technique Black Hat affiliates use to pose as legitimate coupon sites and trick users into entering their mobile numbers – thus entering them into a “subscription” service that ends up billing them monthly.

Kipling Holland
Jan 4, 2013

Innovation in Search Ad Fraud: Coupon Hijackers

In the course of BrandVerity’s regular monitoring of our clients’ accounts over the past few weeks, we’ve become aware of a new way that Black Hats have been defrauding both retail companies and customers by posing as legitimate coupon sites. The scam works similarly to more straightforward affiliate hijacking, but with a new twist: instead of just stealing traffic, these scammers enter customers into “subscription” services that charge them monthly.

Jennie Scholick
Jun 26, 2012

Affiliate Toolbar Profiles now available in BrandVerity

Affiliate marketers are known to have several strategies for increasing revenue- some of which are labeled as ‘black hat’ tactics and others as the more responsible ‘white hat’. However not all affiliate behaviors are so easily sorted into one of these categories, as is the case with Affiliate Toolbars.

Jun 19, 2012

Come find us at Internet Retailer

We're excited to attend the Internet Retailer conference this year! The annual event will be held in Chicago from June 5-8. Stop by booth #357 or drop us a note if you'd like to schedule some time.

David Naffziger
May 25, 2012

ISPs and Paxfire Hijack Searches on Popular Brands [Updated]

On Thursday, August 4, New Scientist and the Electronic Frontier Foundation, together with researchers at the International Computer Science Institute at UC Berkeley, broke the news that ISPs representing ~2% of US users were using a company called Paxfire to actively redirect searches on Google, Bing, and Yahoo!. This announcement comes on the heels of two recent academic papers that noted a series of DNS-based redirections of web search requests at the same group of ISPs, including RCN, Frontier, and Hughes, but were unable to identify the culprit.

Jennie Scholick
Aug 9, 2011

PoachMark Now Decrypts Pepperjam Affiliate Links

At BrandVerity we constantly attempt to make finding and contacting abusive affiliates easier for our clients. One hurdle that often stands in the way of easily discovering an affiliate’s identity is the use of encrypted links. Many networks offer their affiliates the option of encrypting their links to hide their affiliate IDs, meaning that for a client to discover who exactly is behind a link we find, they need to contact the network and have them decrypt it. 

We’ve been hard at work figuring out ways of decrypting these links for our clients so that they can contact abusive affiliates from within PoachMark. We previously announced our ability to decrypt Commission Junction’s links and are excited to add Pepperjam to that list.

Jennie Scholick
Aug 4, 2011

Google Mobile Targeted by Affiliate Hijackers

Part of the agenda of an affiliate hijacker is to always stay one step ahead of merchants by continuously exploiting new methods of hiding fraudulent ads and avoiding detection. Here at BrandVerity, our goal is to stay one step ahead of them, providing increasingly sophisticated forms of monitoring and management to our clients.

Jennie Scholick
Jul 21, 2011
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