We're excited by the recent coverage that we've received on the launch of PoachMark. A few of the recent posts include:
ICANN had been planning on a radical transformation of the gTLD system in May 2009 that would result in a tremendous expansion of available gTLDs (current examples of gTLDs include .biz, .mobi, .com, .org). The proposal would basically allow anyone with $185K to buy a new gTLD (although technically those are application fees).
I spoke with AMWSO yesterday to learn a bit more about search in Asia as well as to provide him an overview of BrandVerity. Chris put together a good summary on the importance of monitoring PPC policy abuse as well as some of his early thoughts on PoachMark on the AMWSO blog. He also offers advice to new PoachMark users on how best to utilize the system (we're taking a few of his thoughts to heart as we evolve the trial program).of