As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.

This webinar took place on July 27th and has been recorded. The recording is available here.

This webinar took place on June 29th and has been recorded. The recording is available here.

This webinar took place on May 24th and has been recorded. The recording is available here.

Your branded keywords are an enticing target for trademark bidders; they are relatively inexpensive and generally very profitable. But if you aren’t paying attention, trademark bidders will rob you blind. So what can you do to stop them? 

On May 24th we hosted a webinar with CPC Strategy and talked about how you can catch trademark bidders, take corrective action, and improve key metrics like CTR and CPC. BrandVerity’s Director of Business Development, Preston Holland and CPC Strategy’s Sr. Paid Media Manager, Lewis Brannon discussed:

Can you imagine what it is like to approve marketing copy, and then find out after it is launched, that it violates federal regulations? This happens all the time to compliance teams who work for pharmaceutical companies. Despite their best efforts to dot their i’s and cross their t’s, they find themselves running up against the FDA and other federal regulatory bodies for noncompliance.

In the highly regulated industry of prescription drug advertising, there are many rules that need to be followed, especially when it comes to pharma SEM campaigns. With one in twenty searches on Google being health related, it’s no surprise that prescription drug advertising is highly regulated. Most of these rules come from the FDA’s guidance on Reminder Ads, but others are set by legal and regulatory teams within the specific pharmaceutical companies.

Did you miss our May 4th webinar? Were you too busy celebrating International Star Wars Day? Not a problem. You can watch the recording at your leisure.

James Murray from Bing Ads EMEA moderated the discussion with Lucy Siverns, Biddable Director at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Paid search managers are always looking for ways to optimize their accounts. While there are many blogs and other resources devoted to the subject, it is still a lot to manage–especially if you are responsible for multiple accounts or if you took over the management of an account from someone else.

After spending a couple of decades in marketing you start to realize that learning is a lifetime pursuit. What you know today will quickly be superseded by new information, tactics, and tools. While paid search advertising has been around for almost twenty years, it continues to evolve. Here is a list of sites that I use to keep up-to-speed on the latest developments across paid search advertising. These sites regularly post great content about paid search whether it’s commentary on the latest AdWords update, an interesting take on a new bidding strategy, or fresh data from industry reports.

Paid Search professionals spend a lot of time in AdWords - probably even more time than they would like. When we interviewed agency PPC experts for our eBook, Expert PPC Tips: Agencies Share Their Best Practices, we asked questions around AdWords functionality and reporting. They had some interesting ideas about what types of reports they wish they could see.

Have you tried all your tricks and nothing is noticeably improving in your paid search campaigns? It’s easy to get stuck in a rut when you do in-house PPC. You feel like you’ve optimized everything and yet you’re pretty sure the results could be better. We’ve certainly been there.

That’s why we decided to reach out to paid search professionals working at performance marketing agencies. They are superusers of paid-search-related technologies, “in-the-know” when it comes to the latest changes and updates in the industry, and have vast experience testing different approaches and tactics.

We interviewed Paid Search Directors and Managers from performance marketing agencies in the U.S. and U.K., posing the same set of questions to each. On certain topics, like the importance of account structure and what it should look like, they were all in agreement. But on other subjects, like bidding on competitors’ keywords or whether to rely on in-house or third-party technology, they had different opinions. They also had different views on how to evaluate performance marketing agencies.

Ready to spark some new ideas, learn about specific best practices and get some tips from the experts?