Have you ever been asked by your CMO or a client, “Why are we bidding on our branded terms when we rank Number 1 in organic?” You may find yourself using phrases like “PPC best practice” or “controlling SERP real estate,” as you try to formulate a concise explanation.
Notice anything fishy in your PPC metrics lately? Is your impression share on branded terms lower than normal? Are the conversion rates for one of your affiliates almost identical to your branded paid search campaigns? You may be the target of an affiliate ad hijacker.
While most affiliates don’t engage in ad hijacking, when someone does, the impact can be very damaging to a brand’s paid search programs. Affiliates are supposed to be driving incremental revenue and helping you reach your goals, not stealing clicks and making your paid search programs more expensive!
In this blog, we’ll answer the five most common questions about affiliate ad hijacking and give you the information you need to identify and stop ad hijacking.
About Sonos
Founded in 2002, Sonos® creates the leading smart speaker system. Once a tech startup populated with nerdy engineers and brilliant designers who love music, Sonos has grown into a global music brand dedicated to transforming the experience of listening out loud to music in the home. Its family of wireless smart speakers and home audio products make it easy for everyone to listen to the music they love in every room of their home.
There are too many search marketing tool roundups. There, I said it! I know because before writing this post, I researched other ones like it. Paid search tools kept coming up in our recent eBook on Expert PPC Tips, and I figured there must be some centralized resource about the available set of options.
This webinar took place on September 7th and has been recorded. The recording is available here.
As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.
This webinar took place on July 27th and has been recorded. The recording is available here.
This webinar took place on June 29th and has been recorded. The recording is available here.
This webinar took place on May 24th and has been recorded. The recording is available here.
Your branded keywords are an enticing target for trademark bidders; they are relatively inexpensive and generally very profitable. But if you aren’t paying attention, trademark bidders will rob you blind. So what can you do to stop them?
On May 24th we hosted a webinar with CPC Strategy and talked about how you can catch trademark bidders, take corrective action, and improve key metrics like CTR and CPC. BrandVerity’s Director of Business Development, Preston Holland and CPC Strategy’s Sr. Paid Media Manager, Lewis Brannon discussed:
Can you imagine what it is like to approve marketing copy, and then find out after it is launched, that it violates federal regulations? This happens all the time to compliance teams who work for pharmaceutical companies. Despite their best efforts to dot their i’s and cross their t’s, they find themselves running up against the FDA and other federal regulatory bodies for noncompliance.
In the highly regulated industry of prescription drug advertising, there are many rules that need to be followed, especially when it comes to pharma SEM campaigns. With one in twenty searches on Google being health related, it’s no surprise that prescription drug advertising is highly regulated. Most of these rules come from the FDA’s guidance on Reminder Ads, but others are set by legal and regulatory teams within the specific pharmaceutical companies.
