PPC Account Optimization Checklist: Cross Your T’s and Dot Your I’s

Paid search managers are always looking for ways to optimize their accounts. While there are many blogs and other resources devoted to the subject, it is still a lot to manage–especially if you are responsible for multiple accounts or if you took over the management of an account from someone else.

Ulla Saleh
May 2, 2017

Paid Search Roundup: Where to find the latest in PPC

After spending a couple of decades in marketing you start to realize that learning is a lifetime pursuit. What you know today will quickly be superseded by new information, tactics, and tools. While paid search advertising has been around for almost twenty years, it continues to evolve. Here is a list of sites that I use to keep up-to-speed on the latest developments across paid search advertising. These sites regularly post great content about paid search whether it’s commentary on the latest AdWords update, an interesting take on a new bidding strategy, or fresh data from industry reports.

Dan LaBelle
Apr 10, 2017

5 Reports AdWords Doesn’t Provide: A PPC Superuser Wish List

Paid Search professionals spend a lot of time in AdWords - probably even more time than they would like. When we interviewed agency PPC experts for our eBook, Expert PPC Tips: Agencies Share Their Best Practices, we asked questions around AdWords functionality and reporting. They had some interesting ideas about what types of reports they wish they could see.

Ulla Saleh
Mar 21, 2017

Do Your Best PPC: Industry Experts Share their Tips and Tactics

Have you tried all your tricks and nothing is noticeably improving in your paid search campaigns? It’s easy to get stuck in a rut when you do in-house PPC. You feel like you’ve optimized everything and yet you’re pretty sure the results could be better. We’ve certainly been there.

That’s why we decided to reach out to paid search professionals working at performance marketing agencies. They are superusers of paid-search-related technologies, “in-the-know” when it comes to the latest changes and updates in the industry, and have vast experience testing different approaches and tactics.

We interviewed Paid Search Directors and Managers from performance marketing agencies in the U.S. and U.K., posing the same set of questions to each. On certain topics, like the importance of account structure and what it should look like, they were all in agreement. But on other subjects, like bidding on competitors’ keywords or whether to rely on in-house or third-party technology, they had different opinions. They also had different views on how to evaluate performance marketing agencies.

Ready to spark some new ideas, learn about specific best practices and get some tips from the experts? 

Ulla Saleh
Feb 23, 2017

Who Won the Paid Search Super Bowl?

Advertisers spent an average of $5 million to secure a 30-second commercial slot during Super Bowl LI, up from an estimated $4.8 million in 2016. Given that the Super Bowl is the most watched television event of the year, competition is fierce and the pressure on advertisers to get the most bang for their buck is enormous.

Ulla Saleh
Feb 10, 2017

Paid Search in 2017: 4 Need-to-Know Trends

The holidays are over. You’ve put the decorations back in their storage boxes, written down your New Year’s resolutions, and purchased that gym membership. Now it’s time to execute on all those big marketing plans you put together before the holidays.

Ulla Saleh
Jan 12, 2017

Just Released - Our Report on Branded Keywords Covering Q4 of 2015

Today, we are thrilled to release our analysis of branded keywords in paid search covering the fourth quarter of 2015.

Mar 2, 2016

Get Certified in BrandVerity’s Affiliate Monitoring and Trademark Monitoring Programs

Are you a superuser of BrandVerity’s paid search monitoring software? Did you know that now you can earn Affiliate Monitoring and Trademark Monitoring Certifications from BrandVerity?

Jan 26, 2016

Content Compliance in the Financial Industry: Where Should You Start?

When marketing consumer financial services, marketers have to be hyper-aware of the many rules and regulations that go along with the industry. Marketing a financial service—be it retail banking, loans, mortgages, or credit cards—is often a complicated matter. There is a strong need to curb risk, but also successfully promote your products.

Dec 15, 2015

Thanksgiving Weekend Retrospective: Trademark Bidding Peaks on Black Friday

Well, the madness of Black Friday and Cyber Monday are over. And although most marketers still have plenty to do for the rest of the year, we hope you've enjoyed at least a moment of respite.

Dec 8, 2015
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