CSC Joins Forces with BrandVerity to Provide Paid Search Monitoring Service

BrandVerity and Corporation Service Company® (CSC), a provider of legal, business, and financial services, are working together in a pretty fantastic way. CSC now offers paid search monitoring to its clients through BrandVerity.

Oct 6, 2015

PPC Keyword Litigation’s Legal Landscape

BrandVerity welcomes guest blogger Eric Misterovich from Revision Legal, PLLC.

Sep 21, 2015

Meaningful Losses: Seeing the Impact of Trademark Bidding

As we've been finding in our Report on Branded Keywords, the typical brand is losing thousands of visitors per month to trademark bidders.

Aug 27, 2015

Fewer Ads on Bing & Yahoo, Plus Other Insights — All in Our Latest Report

OK, by now you’ve probably heard us rambling on and on about how we have released our fantastic report on The State of Branded Keywords in Paid Search covering Q2. You can download it here.

Aug 13, 2015

Google Drops the Hammer on Download Sites

Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.

Aug 11, 2015

Rolling out the Welcome Mat: Ensuring Guests Find Your Hotel Online

The average hotel brand is losing out on direct web traffic to the tune of about 26,500 visitors each month. This can lead to a real loss in revenue as those bookings go elsewhere.

Jul 21, 2015

Our Latest Report on Branded Keywords in Paid Search is OUT!

We’ve been crunching the numbers. Well, technically Sam has been crunching the numbers…but either way we’re excited to make this announcement!

Jul 7, 2015

Bidding on Fear: The SuperFish Vulnerability and Paid Search

As you probably know by now, here at BrandVerity, we don’t have a lot of patience for malware and adware, particularly when advertisers bundle it with free versions of popular software. We were thus quite pleased when Google recently announced some changes to how they treat download sites in Paid Search.

But if we’re already lacking in patience for the download sites who target average web users, we have even less for sites that attempt to take advantage of already vulnerable users.

Jennie Scholick
Apr 21, 2015

Google To Update Policy Regarding Software Download Ads

One of the major takeaways from both editions of BrandVerity’s Branded Keywords Report has been that Download & Toolbar sites, which bundle free versions of software with other products, such as toolbars, malware, or adware, are a major problem for software technology companies. In fact, in our study covering Q4 2014, nine of the top 10 advertisers on branded technology terms were Download sites.

Jennie Scholick
Mar 24, 2015

Brand Protection 101 with the Digital Strategy Insights Podcast

performance marketing podcast

Did you know there’s a new digital marketing podcast in town? Digital Strategy Insights, a podcast hosted by Sarah Bundy and produced by All Inclusive Marketing, launched this February and is already doing exciting things. Sarah will be interviewing experts in the search, digital, and social marketing fields to provide insight and information regarding marketing strategy for brands, digital marketers, and affiliate managers.

Mar 5, 2015
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