Search terms are at the heart of all SEO and PPC strategies. However, not all search terms are created equal. One key difference is between branded and non-branded search terms. Branded search terms are your brand name or longer phrases that include your brand name. Branded search terms often indicate the searcher already knows about your brand, while non-branded terms, or terms that don't include your brand name, don't. Non-branded terms are used to reach an audience earlier in the buyer's journey, and they need to learn about your brand to call you by your name.

So, what's so great about branded search terms?

In this article, we'll explore why using branded terms in your search marketing strategies can be a game changer. With benefits like stronger conversion rates, more brand credibility, and more personalization, we will explore in depth what makes branded search terms great.

Your brand name is your brand's entire identity online.

When someone else uses your brand name, whether intentionally or not, it can harm your reputation and confuse customers. By protecting your brand's name online, you can avoid legal disputes, protect your business, stay ahead of the competition, and retain your customers' trust.

This post covers the eight most popular ways that you can protect a brand online.

What happens if you wake up one day and login to learn your Google Ads account has been hacked? A hacked Ads account can mean you're budget has been used on useless terms, potential brand damage, or even website security issues for you to solve.

One of the biggest threats to online brand protection is trademark bidding. This is where competitors use your branded keywords in their ads to ultimately drive traffic to their websites. This post will show you how to find the right brand monitoring tool to stop trademark bidding.

Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) play a crucial role in driving traffic to your website. Both come with distinct strategies, benefits and, of course, compliance rules.

Before we begin, let's first define both marketing channels.
SEO focuses on the non-paid, organic traffic growth you can earn from search engines.
SEM involves paying for ads on search results. In both cases you need to adhere to the guidelines in order to ensure you'll continue getting traffic from search engines.  

Despite an annual decrease until 2021, online copyright infringement saw a 3.3% growth in 2022 and is expected to rise each year thanks to the popularity of AI and large language model systems for creating content online.

We all know that paid search campaigns are highly effective ways to drive traffic to your site.

Since 1999, Ideal Living has been democratizing quality wellness by sharing superior, science-backed products with their customers. They offer a range of products including AirDoctor, AquaTru, WalkFit, and various wellness supplements. As such, maintaining the integrity of their brand while protecting their trademarks is paramount for Ideal Living which is why they partnered with BrandVerityto monitor and address various online challenges. Namely, the brand needed help remedying trademark infringements, fake review websites, and affiliate non-compliance.

Recently, brands have faced increasing threats from imposter advertisers on major search engines like Google or Bing, as well as social media platforms like Meta and TikTok. And despite efforts by media giants like Google to combat fraudulent ads, the problem persists, leaving brands vulnerable to scams, trademark violations, and other forms of digital advertising fraud. Long story short: Brands are losing out big time and paying the literal price for bad actors on search engines more than ever before.