Advertisers Brand Bidding on Social Media Sites’ Logins

In a recent BrandVerity investigation, we identified a new form of advertising arbitrage. That arbitrage relied on a special form of low-cost clicks: ads targeting branded keywords related to logins, sign ins, and other account activity. For example, an advertiser would bid on something like “Bank of America Login” and then load their landing page with ads based on a much more expensive keyword, such as “low mortgage rate.”

sam.engel
May 2, 2013

New Brand Bidding Tactic: Search Arbitrage with Parked Domains

One of the advantages of running paid search monitoring on a large scale is that you occasionally uncover valuable data by accident. Kick up enough dust, and sometimes it settles in an interesting, unexpected way.

sam.engel
Apr 10, 2013

The Oscars Trademark in Paid Search

After observing the Super Bowl trademark be subjected to potential misuse and misrepresentation by advertisers, we decided to look into the paid search surrounding another monumental event: the Oscars.

sam.engel
Feb 27, 2013

Implications of the ECJ Interflora AdWords Opinion

The European Court of Justice's (ECJ) provided an opinion last week that Marks & Spencer(M&S) violated Interflora's trademark rights by purchasing (but not using) search keywords that contained Interflora's marks.

David Naffziger
Mar 28, 2011

Google loosens trademark policies

Last week Google announced two significant changes to its trademark policies:

David Naffziger
Aug 9, 2010

Useful AdWords Trademark Policy Flowchart

Marc Bitanga recently created a flowchart for Google's Adwords Trademark policy. Although the flowchart doesn't address affiliates, shopping engines, etc. it does do a great job of visualizing many of the common trademark complaint cases.

David Naffziger
Dec 2, 2009

Introducing the Affiliate Watchlist

This morning we publicly announced the Affiliate Watchlist. The Affiliate Watchlist has been available within PoachMark for a while, and now we're finally comfortable with the breadth and depth of information available.

David Naffziger
Nov 25, 2009

Google wins important opinion in European AdWords Trademark Case

An adviser to the European Court of Justice just issued an opinion that "Google has not committed a trademark infringement by allowing advertisers to select [trademarked] keywords".

David Naffziger
Sep 22, 2009

Court Upholds Verizon $33M Cybersquatting Ruling

In December, a court awarded Verizon a $33.5M default judgment against OnlineNIC for typosquatting on 683 domain names such as verizonphnes.com. OnlineNIC, based in China, never even showed up at court.

David Naffziger
Aug 29, 2009
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