What Do I Do After Finding a Trademark Bidder?

Okay, so you’ve found someone advertising on your branded keywords (perhaps using one of the methods from our previous post). Now what? You can’t change the search landscape overnight, so it’s time to figure out where to go next.

sam.engel
Mar 16, 2016

How Do I Know if Trademark Bidding Affects Me?

Trademark bidders can throw a serious wrench into your marketing efforts—preventing customers from reaching your site, inflating your marketing costs, and misrepresenting your brand. But how do you know when the problem is serious?

sam.engel
Mar 16, 2016

What Is Trademark Bidding? And Why Does It Matter?

If you’ve ever searched for your own brand online, you’ve probably already encountered trademark bidding in some form. Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some variation).

sam.engel
Mar 16, 2016

Just Released - Our Report on Branded Keywords Covering Q4 of 2015

Today, we are thrilled to release our analysis of branded keywords in paid search covering the fourth quarter of 2015.

indi.rooney
Mar 2, 2016

Content Compliance in the Financial Industry: Where Should You Start?

When marketing consumer financial services, marketers have to be hyper-aware of the many rules and regulations that go along with the industry. Marketing a financial service—be it retail banking, loans, mortgages, or credit cards—is often a complicated matter. There is a strong need to curb risk, but also successfully promote your products.

indi.rooney
Dec 15, 2015

BrandVerity Releases Its Q3 Report on the State of Branded Keywords in Paid Search

Today, BrandVerity released its analysis of branded keywords in paid search covering the third quarter of this year.

indi.rooney
Nov 19, 2015

CSC Joins Forces with BrandVerity to Provide Paid Search Monitoring Service

BrandVerity and Corporation Service Company® (CSC), a provider of legal, business, and financial services, are working together in a pretty fantastic way. CSC now offers paid search monitoring to its clients through BrandVerity.

indi.rooney
Oct 6, 2015

PPC Keyword Litigation’s Legal Landscape

BrandVerity welcomes guest blogger Eric Misterovich from Revision Legal, PLLC.

indi.rooney
Sep 21, 2015

Fewer Ads on Bing & Yahoo, Plus Other Insights — All in Our Latest Report

OK, by now you’ve probably heard us rambling on and on about how we have released our fantastic report on The State of Branded Keywords in Paid Search covering Q2. You can download it here.

indi.rooney
Aug 13, 2015

Google Drops the Hammer on Download Sites

Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.

indi.rooney
Aug 11, 2015
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