Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.
One of the advantages of running paid search monitoring on a large scale is that you occasionally uncover valuable data by accident. Kick up enough dust, and sometimes it settles in an interesting, unexpected way.
Yesterday, Google concluded a 6-year legal contest with the Australian government’s consumer protection agency, the Australian Competition and Consumer Commission (ACCC). The Australian High Court ruled in favor of Google, who had argued that it was not responsible for the messages in the ads placed by advertisers on its results pages.
Verizon issued a press release today that announced a record $33.5M cybersquatting judgment against OnlineNIC. There were 663 domains in question and the judge chose to award $50K per domain, presumably under the guidelines of the Anti-Cybersquatting Protection Act (ACPA), which allow a penalty of between $1K and $100K per domain. Very little is known about the actual case, and nearly all of the blog posts and press coverage simply restate the press release.
Trademark use management remains one of the greater challenges for brands that maintain affiliate programs. Most of the sessions that I've been to so far touch on trademarks and their use/abuse at some point over the course of their talk.
The US district court in southern California recently granted an injunction against Navigation Catalyst (nofollow) and their bulk registrar Basic Fusion (nofollow). Navigation Catalyst is definitely among the larger domain companies and had engaged in heavy 'domain tasting', the registration of domain names to test them for traffic.