Webinar: Prepping Your Paid Search for the Holiday War Room

Ulla Saleh Aug 22, 2017

This webinar took place on September 7th and has been recorded. The recording is available here.


Labor Day is right around the corner and that means your busiest time of year is quickly approaching. If you haven’t already started preparing your paid search strategy for the holidays, you are behind. With the holiday season accounting for 20-30% of the retail industry's annual sales—you can’t afford to not plan. 

Q4 is also the time of year when trademark bidders flourish. In Q4 of 2016, trademark bidding increased by 21%, causing brands to lose 46 million clicks. Especially hurt were the clothing and apparel industries, which experienced a 43% increase in trademark bidding.
Our webinar with Hanapin's Associate Director of Search Matt Umbro, Account Manager Zach Bruner, and BrandVerity's Preston Holland will show you how to create a great game plan for your holiday paid search.

If you need help getting started or just want some tips on how to fine tune your holiday campaigns, register for this webinar.

We hope you can join us on Thursday, September 7th at 10am Pacific / 1pm Eastern!

Register now.

Topics: Events, Paid Search

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