Latest Google Ads Policy Update to Call-Only Ads

Noticed anything different when setting up call-only ad campaigns in Google Ads? In December, Google made changes to their call-only ads policy. While the changes may appear relatively minor, they have implications for advertisers wishing to use this type of ad. These updates are in line with Google’s philosophy of providing a smooth customer journey and ensuring that people engaging with ads on their search engine are finding what they want.  

Ulla Saleh
Jan 9, 2019

Did Amazon Pursue a Competitive Brand Bidding Strategy Over Black Friday?

Buzzfeed published an article last week largely based on a study conducted by Adthena, a paid search competitive intelligence company. The main point of the story was that Amazon engaged in a targeted strategy to aggressively bid on competitors’ branded terms over the Black Friday to Cyber Monday period.

We found the article and the supporting research to be misleading. Nothing in either piece supports the point of view that Amazon was doing anything intentionally aggressive or even differentiated. The purpose of this blog post is to provide more context as well as correct information on competitive brand bidding and Google’s trademark policy itself.

David Naffziger
Dec 17, 2018

Black Friday Brand Bidding Spotlight: Nintendo

For the last couple of years, we have used BrandVerity’s Paid Search Monitoring tool to examine brand bidding during the busiest online shopping days of the year – Black Friday through Cyber Monday. We set up monitoring on some of the most anticipated gifts of the holiday season and see how advertisers take advantage of the holiday search volume surge to attract clicks. In many cases, we find ads that mislead customers and win commissions on unearned clicks.

Ulla Saleh
Dec 5, 2018

5 Essential Steps to Monitoring Your Trademark in Paid Search

This is the last in our four-part series on protecting your trademark in paid search. The earlier pieces included a deep dive on Google Ads trademark rules, a step-by-step guide to submitting trademark infringements to Google, and a set of commonly asked questions regarding trademark policies. While this series focuses on Google, the techniques and considerations are similar across all search engines.

Ulla Saleh
Sep 27, 2018

How To Submit a Trademark Infringement to Google

You think a competitor is abusing your trademark in the copy of their ad. You’re a little rusty on Google Ads Trademark policy. You seem to recall something about how Google doesn’t allow trademarks in the ad text, but they can use them in the display URL. You go to the Google Ads support page that describes what is and what is not allowed, and by the end of reading it, you are more confused than you were before! Don’t worry! You are not alone. Many smart people have read and re-read Google’s policies on trademark and come away with more questions than answers.

Ulla Saleh
Aug 28, 2018

Google Ads Trademark Rules 101

When competitors use your trademark in their Google AdWords campaigns, there are many adverse effects including decreased CTRs and increased CPCs for your ads as well as a poor customer experience for your customers. It’s also annoying for any digital marketer to see a competitor in the top spot on the SERP using your trademark! Check out more in part 2 of our 4-part series on Google Ads Trademark Rules.

Ulla Saleh
Jul 26, 2018

Google AdWords Trademark Policies: Top 8 Questions

Google AdWords trademark policies can be confusing – especially if you don’t have prior experience with intellectual property or trademark law. We have been helping big brands, agencies, and networks protect their trademarked terms in paid search for the last 10 years. In that time, we’ve answered countless questions about AdWords trademark policies and brand bidding. I talked with our intrepid Customer Success Team to find out what are the most common questions they get asked and how they answer those questions.

Ulla Saleh
Jul 11, 2018
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