Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.
The average hotel brand is losing out on direct web traffic to the tune of about 26,500 visitors each month. This can lead to a real loss in revenue as those bookings go elsewhere.
On Thursday, August 4, New Scientist and the Electronic Frontier Foundation, together with researchers at the International Computer Science Institute at UC Berkeley, broke the news that ISPs representing ~2% of US users were using a company called Paxfire to actively redirect searches on Google, Bing, and Yahoo!. This announcement comes on the heels of two recent academic papers that noted a series of DNS-based redirections of web search requests at the same group of ISPs, including RCN, Frontier, and Hughes, but were unable to identify the culprit.
We’ve been hard at work figuring out ways of decrypting these links for our clients so that they can contact abusive affiliates from within PoachMark. We previously announced our ability to decrypt Commission Junction’s links and are excited to add Pepperjam to that list.
Be careful this Affiliate Summit when using WiFi. The affiliate accounts at many major networks vulnerable to being hijacked by Firesheep, which means your account could be quite easily compromised. This vulnerability was recently demonstrated on popular sites such as Twitter and Facebook, but we have tested and found several affiliate networks vulnerable as well.