Rolling out the Welcome Mat: Ensuring Guests Find Your Hotel Online

The average hotel brand is losing out on direct web traffic to the tune of about 26,500 visitors each month. This can lead to a real loss in revenue as those bookings go elsewhere.

indi.rooney
Jul 21, 2015

ISPs and Paxfire Hijack Searches on Popular Brands [Updated]

On Thursday, August 4, New Scientist and the Electronic Frontier Foundation, together with researchers at the International Computer Science Institute at UC Berkeley, broke the news that ISPs representing ~2% of US users were using a company called Paxfire to actively redirect searches on Google, Bing, and Yahoo!. This announcement comes on the heels of two recent academic papers that noted a series of DNS-based redirections of web search requests at the same group of ISPs, including RCN, Frontier, and Hughes, but were unable to identify the culprit.

Jennie Scholick
Aug 9, 2011

PoachMark Now Decrypts Pepperjam Affiliate Links

At BrandVerity we constantly attempt to make finding and contacting abusive affiliates easier for our clients. One hurdle that often stands in the way of easily discovering an affiliate’s identity is the use of encrypted links. Many networks offer their affiliates the option of encrypting their links to hide their affiliate IDs, meaning that for a client to discover who exactly is behind a link we find, they need to contact the network and have them decrypt it. 

We’ve been hard at work figuring out ways of decrypting these links for our clients so that they can contact abusive affiliates from within PoachMark. We previously announced our ability to decrypt Commission Junction’s links and are excited to add Pepperjam to that list.

Jennie Scholick
Aug 4, 2011

PoachMark Updates

We’re always looking for new ways to make monitoring and contacting affiliates easier and more efficient, so we’re pleased to announce several new updates to PoachMark that do exactly that.

Jennie Scholick
Jul 12, 2011

Affiliate Network Accounts can Easily be Stolen over WiFi - Protect yourself at ASW

Be careful this Affiliate Summit when using WiFi. The affiliate accounts at many major networks vulnerable to being hijacked by Firesheep, which means your account could be quite easily compromised. This vulnerability was recently demonstrated on popular sites such as Twitter and Facebook, but we have tested and found several affiliate networks vulnerable as well.

David Naffziger
Jan 8, 2011

CJ API Integration

BrandVerity PoachMark now integrates with the Commission Junction API! A number of aspects within PoachMark are now enhanced due to this integration. We are able to provide a much more comprehensive view of individual affiliates and their associated properties.

David Naffziger
Jan 7, 2011

Fresher Data

We understand the importance of knowing that the data you are viewing is as fresh as possible. We've always delivered data the same day it was collected and have steadily reduced the time it takes to report on collected data.

David Naffziger
Dec 16, 2010

Increased Support for In-house Programs

Do you run an in-house affiliate program that uses your own (or a third party) technology to track affiliates?

David Naffziger
Dec 9, 2010

Efficient Affiliate Outreach

It's now easy to contact infringing affiliates from inside PoachMark!

David Naffziger
Sep 30, 2010

Announcing the PoachMark Pool

We're excited to announce the launch of the PoachMark Pool - a collaborative approach to catching trademark poachers. It allows you to benefit from the discoveries of other members.

David Naffziger
Dec 19, 2008
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