Paid Search in 2017: 4 Need-to-Know Trends

The holidays are over. You’ve put the decorations back in their storage boxes, written down your New Year’s resolutions, and purchased that gym membership. Now it’s time to execute on all those big marketing plans you put together before the holidays.

Ulla Saleh
Jan 12, 2017

Just Released - Our Report on Branded Keywords Covering Q4 of 2015

Today, we are thrilled to release our analysis of branded keywords in paid search covering the fourth quarter of 2015.

Mar 2, 2016

Get Certified in BrandVerity’s Affiliate Monitoring and Trademark Monitoring Programs

Are you a superuser of BrandVerity’s paid search monitoring software? Did you know that now you can earn Affiliate Monitoring and Trademark Monitoring Certifications from BrandVerity?

Jan 26, 2016

Content Compliance in the Financial Industry: Where Should You Start?

When marketing consumer financial services, marketers have to be hyper-aware of the many rules and regulations that go along with the industry. Marketing a financial service—be it retail banking, loans, mortgages, or credit cards—is often a complicated matter. There is a strong need to curb risk, but also successfully promote your products.

Dec 15, 2015

Thanksgiving Weekend Retrospective: Trademark Bidding Peaks on Black Friday

Well, the madness of Black Friday and Cyber Monday are over. And although most marketers still have plenty to do for the rest of the year, we hope you've enjoyed at least a moment of respite.

Dec 8, 2015

BrandVerity Releases Its Q3 Report on the State of Branded Keywords in Paid Search

Today, BrandVerity released its analysis of branded keywords in paid search covering the third quarter of this year.

Nov 19, 2015

The Status of Trademark Bidding as We Approach Black Friday

Black Friday is more than a sale for retailers, it’s the main event of the year. Weeks of preparation culminate in one rapid-fire sequence that can make or break annual goals. It’s no wonder that so many ecommerce teams are on lockdown this time of year.

Nov 10, 2015

Who's Winning Halloween Paid Search?

After marketers got creative with their Back to the Future tie-ins last week, another marketing-friendly holiday is approaching quickly. Boo! It's almost Halloween already.

Oct 29, 2015

If You Haven't Yet, It's Time to Prioritize Mobile Search

Mobile has been an industry buzzword for a while now. From the "Mo" in the eye-roll-inducing "SoLoMo" to articles heralding responsive design as the holy grail of websites, mobile has regularly been the rallying call for anyone who wanted to make marketers feel behind the times.

Oct 21, 2015

Volkswagen Emissions Fallout Hits Paid Search

The Volkswagen emissions scandal is probably the biggest hit that a brand has taken since BP's Deepwater Horizon disaster in 2010. The financial impact has the potential to be tremendous. Current estimates show that VW could be on the hook for $18 billion in EPA fines alone, plus legal fees and the cost of recalling 500,000 vehicles in the US.

Oct 13, 2015
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