Announcing the PoachMark Pool

We're excited to announce the launch of the PoachMark Pool - a collaborative approach to catching trademark poachers. It allows you to benefit from the discoveries of other members.

David Naffziger
Dec 19, 2008

Pubcon session on Affiliate PPC Issues

I spoke on the Affiliate PPC Issues panel Tuesday at Pubcon with Jon Kelly and Adam Jewel. I touched on a number of proven strategies that we've seen our clients utilize to build strong affiliate PPC policies and procedures. My slides are here. I think I may have gone a little bit far in avoiding pitching our service - the first question after the presentations was someone asking me to recommend a service that can monitor affiliate policies...

David Naffziger
Nov 12, 2008

PoachMark New Features: Affiliate Reports

We recently launched several new features that our customers have consistently requested. We believe that these features should improve your ability to get and share the information we collect for you.

David Naffziger
Nov 10, 2008

Good writeup at AMWSO

I spoke with Chris Sanderson of AMWSO yesterday to learn a bit more about search in Asia as well as to provide him an overview of BrandVerity. Chris put together a good summary on the importance of monitoring PPC policy abuse as well as some of his early thoughts on PoachMark on the AMWSO blog. He also offers advice to new PoachMark users on how best to utilize the system (we're taking a few of his thoughts to heart as we evolve the trial program).

David Naffziger
Oct 15, 2008

PoachMark New Features - International Monitoring

We recently launched several new PoachMark features:

David Naffziger
Oct 9, 2008

How We Identify Affiliate Ads

We've gotten a number of questions about PoachMark identify affiliate ads. While some of our approach is proprietary, it is one major thing that we do that differentiates us from our competition.

David Naffziger
Sep 29, 2008

PoachMark New Features - Reporting

Over the last few weeks, we've introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we wanted to provide an overview in case you haven't seen them:

David Naffziger
Sep 18, 2008

PoachMark New Features - Multiple Monitoring Policies

Over the last two weeks, we've introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we recognize that we need to do a better job consistently communicating new functionality:

David Naffziger
Aug 29, 2008
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