We're excited to announce the launch of the PoachMark Pool - a collaborative approach to catching trademark poachers. It allows you to benefit from the discoveries of other members.
I spoke on the Affiliate PPC Issues panel Tuesday at Pubcon with Jon Kelly and Adam Jewel. I touched on a number of proven strategies that we've seen our clients utilize to build strong affiliate PPC policies and procedures. My slides are here. I think I may have gone a little bit far in avoiding pitching our service - the first question after the presentations was someone asking me to recommend a service that can monitor affiliate policies...
I spoke with AMWSO yesterday to learn a bit more about search in Asia as well as to provide him an overview of BrandVerity. Chris put together a good summary on the importance of monitoring PPC policy abuse as well as some of his early thoughts on PoachMark on the AMWSO blog. He also offers advice to new PoachMark users on how best to utilize the system (we're taking a few of his thoughts to heart as we evolve the trial program).of
Over the last two weeks, we've introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we recognize that we need to do a better job consistently communicating new functionality: