Expert Weigh-In: How to Stay Ahead of Digital Fraudsters

It’s estimated that nearly $19 billion is lost to worldwide digital fraud each year. In response, ad compliance has become a necessity for marketers that want proper channel attribution and protection against ad spend theft. 

Katie Spurkeland
Feb 26, 2021

Brand Protection: 2021 and Beyond

Dave Naffziger, our founder and GM, takes a closer look into what the new year has in store for the industry.

 

David Naffziger
Jan 27, 2021

New Geo-Targeting Features: Brand Protection Made Possible for Precision Compliance Coverage

BrandVerity ensures brand safety in key markets with geo-specific customized compliance coverage.

Maura Newell
Jan 25, 2021

Case Study Analysis: iHerb Tackles Bad-Actor Affiliates

BrandVerity’s Paid Search Monitoring solution has allowed iHerb to catch rule-breaking partners across a global program, protecting Marketing spend from payouts to unearned commissions. 

Monisha Ray
Dec 15, 2020

How to Find and Take Action Against Brand-Bidding Affiliates with BrandVerity’s Paid Search Monitoring Solution

Since the onset of economic uncertainties brought on by the global pandemic, marketers have been asked to optimize their program spend and reduce unnecessary expenditure. What classifies as unnecessary is the subject of heated debate. One thing everyone agrees on, however, is that you shouldn’t pay commissions to affiliates who don’t abide by your affiliate program rules and who aren’t driving incremental revenue.

Sam Larner
Nov 11, 2020

Best Practices to Protecting Your Brand Online in Q4

How different will Q4 be for retail e-commerce this year? All signs point to a record-breaking quarter as digital sales become the new normal after months of lockdowns and quarantines. Experts predict that digital will account for 30% of sales during the upcoming holiday season, up from 14% in 2019.

We hosted a webinar around this topic to help companies strategize on how best to protect their brand for the rest of 2020. In this webinar, Helen Southgate, Managing Director of EMEA and APAC at Acceleration Partners and Van Chappell, General Manager EMEA at BrandVerity, had a lively discussion on what brands should expect to see in Q4 and what this enormous digital spike can mean for online brand protection. The full recording of the webinar is available here.

Here are three key takeaways from the webinar:

Ulla Saleh
Oct 20, 2020

Top 5 Tips to Protect Your Brand This Holiday Season

Every year, we alert our customers and prospects that Q4 is when we see a significant uptick in non-compliant behavior from affiliates and partners. In some cases affiliates may not be aware of the various program rules of the various brands with which they work. In other cases, bad actors take advantage of the surge in online advertising in preparation for the holidays and the fact that brands are distracted and busy. For would-be fraudsters interested in making some easy commission income, the temptation to divert branded traffic is great.

But not this year!

Ulla Saleh
Sep 29, 2020

The Partner Marketer's Summer Reading List

2020 has been a year of profound change for marketers entrusted with the task of driving maximum sales from digital channels. More than ever, marketers need to maximize performance for every digital channel, especially partnership.

Jim Nichols
Aug 13, 2020

Partnerize Acquires Pepperjam

Combination of companies immediately creates the global leader in software and service for the partnership marketing category

Today we officially announce that Partnerize, owner of the BrandVerity business, is acquiring Pepperjam, a leader in affiliate marketing technology and services. This is an exciting new chapter in the history of our companies that will present immense opportunity for our clients.

Malcolm Cowley
Jul 28, 2020

Being a Force for Change

Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many others, was rooted in the deep racial biases and inequities ingrained in society, culture and institutions.

Malcolm Cowley
Jun 8, 2020
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