It’s Time for Brands to Bring Out Their Best Selves

As I write this, I’m working from home, as is the rest of the BrandVerity team. For some of us, that means juggling how to home school our kids during the workday. For others, it translates into having their dogs in their laps during video calls. All in all, though, we are a lucky group to be able to have jobs that enable us to work from home. Our gratitude goes out to those who are not able to do the same, yet are helping our communities function as normally as they can, from healthcare and hospital workers to those at our grocery stores and pharmacies.

Jennifer Agustin
Mar 19, 2020

Three Ways Search Can Boost Your Consumer Brand in 2020

With the year already in full swing, global consumer marketers are poised to take advantage of the $5 trillion in global ecommerce spend projected to happen by 2021. And while leading companies will continue to leverage multiple channels across the digital marketing funnel to build their brands, search marketing will still play one of the most critical roles.

Jennifer Agustin
Jan 23, 2020

With Widespread Consumer Confusion, Brands Must Be Extra Vigilant Protecting Paid Search Investments this Holiday Season: New Survey

With US retail ecommerce spending projected to rise as much as 13.2% to $135.35 billion during this holiday season, it’s no wonder that brands are investing so much in their paid search programs to capture the surge in traffic.

And while brands and their marketing departments are working overtime to drive sales, new BrandVerity research has brought to light some important findings and hidden risks brands need to be aware of when it comes to the journey consumers are taking online to find the perfect gift.

In order to give brands a better understanding of the search experiences their consumers are having this holiday season and beyond, and how they are impacting brand perception, we commissioned a research study of over 1,000 US consumers, balanced against the US population for age, gender, region, and income. Here’s what we found.

Jennifer Agustin
Nov 19, 2019

Online Brand Protection Just Got Easier With BrandVerity’s New Interface and Features

Having worked with thousands of brands, we are very familiar with the challenges digital marketers face owning brand protection in paid search. You have a lot on your plate, and while combating online trademark infringements by third-parties or partners helps protect your margins, it is one set of tasks on an already long list of responsibilities.

Maura Newell
Nov 12, 2019

Google Unifies Trademark Policy across Geographies

Good news trademark holders! Google has recently updated its Google Ads Trademark Advertising Policy, giving you simplified global control of your trademarks.

Stephen Borlik
Oct 22, 2019

Ortlieb v. Amazon: The Implications for Paid Search Marketers

In July 2019, the German Federal Court of Justice (BGH) ruled that Amazon’s advertising on Google using the branded term “Ortlieb” was a trademark infringement because the Google ad led to a list of results on Amazon that included competitors’ products. Some commentators and bloggers erroneously concluded that the German court was in effect banning brand bidding. Others downplayed the impact or didn’t fully understand the nuances of this decision.

Ulla Saleh
Sep 24, 2019

Top 3 Things to See and Do at CardCon 2019

On your way to CardCon? Or are you already in Washington, DC attending FinCon? This is our third year attending CardCon, and we are really looking forward to this conference, the premier event for credit and credit card media. The agenda is packed with interesting sessions and roundtables.

Ulla Saleh
Sep 6, 2019

Understanding Trademark Rules and Owning Your Brand Voice

I caught up with Christi Olson, Head of Evangelism for Search at Microsoft at the leading search conference MozCon. In her presentation, “What Voice Means for Search Marketers,” Christi provided an overview of Microsoft’s 2019 Voice Report and offered suggestions on how to prepare for the growing prevalence of voice search. Her presentation focused on voice search usage and how to adapt your strategy to take advantage of voice search adoption.

While MozCon focuses on SEO and organic search, Christi’s presentation raised many questions for those of us interested in paid search and brand protection. Christi was kind enough to answer my questions.

Ulla Saleh
Aug 26, 2019

Why Manually Monitoring Your Branded Keywords in PPC Doesn’t Work

When I speak with prospective customers about the benefits of our paid search monitoring solution, one thing I commonly hear is: “We don’t need automated software; we are already monitoring and remediating issues manually.” Another common refrain is: “Our agency handles all of that.”

John Ethier
Jul 9, 2019

BrandVerity Honors LGBTQ+ Heroes and History

Did you know that today marks 50 years since the Stonewall Inn Riots that catalyzed the LGBTQ+ Liberation Movement? To celebrate the 50th anniversary, the BrandVerity Seattle office honored the history of Pride and a few of its heroes.

Ryan Lim
Jun 28, 2019
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