David Naffziger

Recent Posts

Court Rules Search Ads a 'Use in Commerce'

Those that have been following the various legal wranglings over search ads and trademarks recognize that a key issue is whether search ads classify as a 'use in commerce'. This distinction is important for trademark holders - very few trademark protections apply unless the trademark is 'used in commerce'. I'm surprised that there has ever been any doubt about this issue, but it hasn't necessarily been clear in the past.

David Naffziger
Apr 5, 2009

Brand Management Panel at PubCon

I spoke on a great panel on brand and reputation management. The bulk of the content was focused on personal reputation management, however it was very high quality.

David Naffziger
Mar 11, 2009

French Courts Continue to Rule Against AdWords TM Policy

SearchEngineLand wrote on a recent ruling by a French court that fined Google 350,000 Euros for allowing companies to bid on the trademarks of two companies.

David Naffziger
Feb 11, 2009

WSJ Article on the Rise in Online Fraud

The Wall Street Journal has an interesting article on the very recent rise in online fraud. It certainly suggests that fraud rises in the downturn.

David Naffziger
Feb 2, 2009

BrandVerity Nomiated for PPC Semmy award

We were honored to be nominated for the Semmy Award for best PPC post of 2008 for our post on Search Engine PPC Trademark policies.

David Naffziger
Jan 31, 2009

BrandVerity will be at Affiliate Summit

I'll be out at Affiliate Summit Sun-Tues. If you are interested in meeting up, send me a note (http://www.brandverity.com/contact/) or twitter @brandverity

David Naffziger
Jan 9, 2009

Judge Awards Verizon $33.5M in Cybersquatting case

Verizon issued a press release today that announced a record $33.5M cybersquatting judgment against OnlineNIC. There were 663 domains in question and the judge chose to award $50K per domain, presumably under the guidelines of the Anti-Cybersquatting Protection Act (ACPA), which allow a penalty of between $1K and $100K per domain. Very little is known about the actual case, and nearly all of the blog posts and press coverage simply restate the press release.

David Naffziger
Dec 24, 2008

US Government reacts strongly to ICANN's gTLD proposal

ICANN had been planning on a radical transformation of the gTLD system in May 2009 that would result in a tremendous expansion of available gTLDs (current examples of gTLDs include .biz, .mobi, .com, .org). The proposal would basically allow anyone with $185K to buy a new gTLD (although technically those are application fees).

David Naffziger
Dec 23, 2008
Don't Miss Out

Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox.

What you don't know will hurt you. Start monitoring and protecting your brand.