Having worked with thousands of brands, we are very familiar with the challenges digital marketers face owning brand protection in paid search. You have a lot on your plate, and while combating online trademark infringements by third-parties or partners helps protect your margins, it is one set of tasks on an already long list of responsibilities.

The Rise of Google Shopping

Most paid search experts believe Google Shopping is a big opportunity for online retailers and it will continue to play an important role in years to come. According to Merkle’s Digital Marketing Report for Q4 2018, while text ad spending fell 9% Y/Y following three quarters of single-digit growth, spending on Google Shopping ads grew 42% Y/Y in Q4 2018. This was the highest growth rate for Google Shopping spend since mid-2016. For retailers, Google Shopping ads accounted for 63% of all Google search ad clicks–an all-time high as well.