Having worked with thousands of brands, we are very familiar with the challenges digital marketers face owning brand protection in paid search. You have a lot on your plate, and while combating online trademark infringements by third-parties or partners helps protect your margins, it is one set of tasks on an already long list of responsibilities.

Each year, $1.4B is lost to affiliate marketing fraud—ad spend allocated to expand reach and acquire new customers that is instead cannibalized by nefarious affiliates. This risk makes brand safety relevant to all marketers, regardless of whether they’re actively monitoring for suspect activity within their affiliate programs.

BrandVerity ensures brand safety in key markets with geo-specific customized compliance coverage.

BrandVerity is excited to introduce Progress Reports, a powerful new addition that is coming soon to our paid search monitoring product. Measuring the impact of brand protection and compliance efforts has always been a priority but it is even more crucial today with marketers seeking to further optimize their paid search programs. The addition of Progress Reports will make BrandVerity the only solution that helps leading companies identify, remediate, and now visualize the impact of the actions they are taking to safeguard their brand online.

The Rise of Google Shopping

Most paid search experts believe Google Shopping is a big opportunity for online retailers and it will continue to play an important role in years to come. According to Merkle’s Digital Marketing Report for Q4 2018, while text ad spending fell 9% Y/Y following three quarters of single-digit growth, spending on Google Shopping ads grew 42% Y/Y in Q4 2018. This was the highest growth rate for Google Shopping spend since mid-2016. For retailers, Google Shopping ads accounted for 63% of all Google search ad clicks–an all-time high as well.