Ulla Saleh

Recent Posts

Do Your Best PPC: Industry Experts Share their Tips and Tactics

Have you tried all your tricks and nothing is noticeably improving in your paid search campaigns? It’s easy to get stuck in a rut when you do in-house PPC. You feel like you’ve optimized everything and yet you’re pretty sure the results could be better. We’ve certainly been there.

That’s why we decided to reach out to paid search professionals working at performance marketing agencies. They are superusers of paid-search-related technologies, “in-the-know” when it comes to the latest changes and updates in the industry, and have vast experience testing different approaches and tactics.

We interviewed Paid Search Directors and Managers from performance marketing agencies in the U.S. and U.K., posing the same set of questions to each. On certain topics, like the importance of account structure and what it should look like, they were all in agreement. But on other subjects, like bidding on competitors’ keywords or whether to rely on in-house or third-party technology, they had different opinions. They also had different views on how to evaluate performance marketing agencies.

Ready to spark some new ideas, learn about specific best practices and get some tips from the experts? 

Ulla Saleh
Feb 23, 2017

Who Won the Paid Search Super Bowl?

Advertisers spent an average of $5 million to secure a 30-second commercial slot during Super Bowl LI, up from an estimated $4.8 million in 2016. Given that the Super Bowl is the most watched television event of the year, competition is fierce and the pressure on advertisers to get the most bang for their buck is enormous.

Ulla Saleh
Feb 10, 2017

Congrats to All the ASW Pinnacle Award Winners

Our team thoroughly enjoyed this year’s Affiliate Summit West in Las Vegas. Thank you to the Affiliate Summit founders, Shawn Collins @affiliatetip and Missy Ward @MissyWard, and to all who worked to host this incredible event. We appreciate your dedication to continually improving the affiliate marketing industry; Affiliate Summit plays an important role in achieving that goal.

We were very honored to win The Pinnacle Award for Service of the Year, which was awarded on the last day of the conference. This recognition reflects the hard work and dedication of the BrandVerity team and the continued support of our amazing customers! Congratulations to the other winners and nominees, especially the other Tool/Service of the Year nominees, FTMC and PerformanceMarketingJOBS.com, both formidable competitors for this award!

Looking forward to the next Affiliate Summit!
Ulla Saleh
Jan 31, 2017

Getty Images Protects Brand Terms With Paid Search Monitoring

BrandVerity's Paid Search Monitoring platform helps protect Getty Images' organic branded CTR 

Getty Images is the world’s leader in visual communication, with almost 200 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.

Ulla Saleh
Jan 20, 2017

Paid Search in 2017: 4 Need-to-Know Trends

The holidays are over. You’ve put the decorations back in their storage boxes, written down your New Year’s resolutions, and purchased that gym membership. Now it’s time to execute on all those big marketing plans you put together before the holidays.

Ulla Saleh
Jan 12, 2017
Don't Miss Out

Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox.

What you don't know will hurt you. Start monitoring and protecting your brand.