Ulla Saleh

Recent Posts

Webinar: Everything You Need to Know about AdWords Automation

This webinar took place on June 29th and has been recorded. The recording is available here.

Ulla Saleh
Jun 19, 2017

New Report: Retail’s 25 Most Abused Brands in PPC

Trademark bidding is a serious problem that costs brands millions of dollars each year.

In Q1 of 2017 alone, trademark bidders stole 49 million clicks from brands across the 10 industry verticals we monitor in our quarterly Branded Keywords Report.

We decided to take a closer look at the retail vertical to specifically see which brands are most abused in PPC. This report includes a list of the 25 retail brands who are losing the most to trademark bidders. All of the brands on the list are household names, but you still may be surprised to see which ones made the top 25.

Ulla Saleh
Jun 6, 2017

Webinar: Uncover the Threats Lurking in Your Paid Search Campaigns

This webinar took place on May 24th and has been recorded. The recording is available here.


Your branded keywords are an enticing target for trademark bidders; they are relatively inexpensive and generally very profitable. But if you aren’t paying attention, trademark bidders will rob you blind. So what can you do to stop them? 

On May 24th we hosted a webinar with CPC Strategy and talked about how you can catch trademark bidders, take corrective action, and improve key metrics like CTR and CPC. BrandVerity’s Director of Business Development, Preston Holland and CPC Strategy’s Sr. Paid Media Manager, Lewis Brannon discussed:

Ulla Saleh
May 12, 2017

[Webinar Recap]: Europe’s PPC Experts Share Their Tips & Tricks

Did you miss our May 4th webinar? Were you too busy celebrating International Star Wars Day? Not a problem. You can watch the recording at your leisure.

James Murray from Bing Ads EMEA moderated the discussion with Lucy Siverns, Biddable Director at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Ulla Saleh
May 5, 2017

PPC Account Optimization Checklist: Cross Your T’s and Dot Your I’s

Paid search managers are always looking for ways to optimize their accounts. While there are many blogs and other resources devoted to the subject, it is still a lot to manage–especially if you are responsible for multiple accounts or if you took over the management of an account from someone else.

Ulla Saleh
May 2, 2017

WEBINAR: Europe’s PPC Experts Share Their Tips & Tricks

While many Star Wars enthusiasts will be spending May 4th celebrating Star Wars Day, others will be learning about ways to improve their PPC from agency experts. The good news is you can do both - they aren’t mutually exclusive!

We are hosting a webinar on Thursday, May 4th, 10:00 BST / 11:00 CET with two of Europe’s PPC experts, both based in London. James Murray from Bing Ads EMEA will moderate the discussion with Oscar Romero, Head of Biddable Media at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Oscar and Jonathan will offer concrete suggestions and share the best practices they’ve pick up from years of doing PPC. They will also answer questions from webinar participants.

Register for the webinar to learn from two leaders in the field of PPC about what to do and how to avoid common pitfalls.

We hope you will join us on Thursday, March 4th at 10:00 BST / 11:00 CET! Feel free to bring your light saber.

May the Fourth Be With You!
Ulla Saleh
Apr 19, 2017

[Webinar Recap]: What Big Brands Need to Learn from PPC Agencies

Missed our March 28th webinar? No worries. Watch the recording of the presentation to learn the practical tips the agency experts shared to help you make your PPC shine.

Ulla Saleh
Apr 6, 2017

Q & A with Performics on How to Succeed with Your PPC

This last month, we have been focusing on learning from agency experts on how to do better PPC. We recently published an eBook on this topic and are hosting a webinar on March 28th with agency experts on what big brands need to learn from PPC agencies.

Up until now, most of the experts we spoke with are based in the U.S. We thought it would be interesting to talk to European-based agency experts to see how they approached these same topics. As part of that European outreach, we chatted with Oscar Romero, the Head of Biddable International and Jafar Mahir, the Associate Biddable Director at Performics.

Ulla Saleh
Mar 27, 2017

5 Reports AdWords Doesn’t Provide: A PPC Superuser Wish List

Paid Search professionals spend a lot of time in AdWords - probably even more time than they would like. When we interviewed agency PPC experts for our eBook, Expert PPC Tips: Agencies Share Their Best Practices, we asked questions around AdWords functionality and reporting. They had some interesting ideas about what types of reports they wish they could see.

Ulla Saleh
Mar 21, 2017

[Webinar]: What Big Brands Need to Learn from PPC Agencies

The interest in our recent ebook Expert PPC Tips: Agencies Share Their Best Practices signaled that paid search professionals are eager to learn from agency PPC experts. After all, performance marketing and digital agencies are at the front lines of paid search; they juggle multiple accounts in different industries and they know what works and what doesn’t.

So, we’ve decided to continue the conversation over a webinar on Tuesday, March 28th, at 10am Pacific time with two of the eBook’s contributors–Allie Vadas, PPC Director at Jellyfish and Nikki Kuhlman, Senior Account Manager at JumpFlyChristi Olson, Bing Evangelist at Microsoft will moderate the discussion. Allie and Nikki will offer concrete suggestions and share the best practices they’ve honed after years of doing PPC. They will also answer questions from webinar participants. 

Ulla Saleh
Mar 7, 2017
What you don't know will hurt you. Start monitoring and protecting your brand.
Don't Miss Out

Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox.