Ulla Saleh

Recent Posts

Don’t Get Blindsided by Trademark Bidders this Holiday Season

We don’t need to tell you that the holiday season is the busiest time of year for retailers. Right now you are in the thick of it! Adobe is already forecasting that U.S. online sales will surpass $100 billion this holiday season–a 13.8% increase over last year!

Ulla Saleh
Nov 22, 2017

The Ultimate Guide to Trademark Bidding

Whether you are a trademark bidding expert or a newbie, there is a lot to know about trademark bidding. But if you do an online search for trademark bidding, you won’t find much.

Ulla Saleh
Nov 15, 2017

WEBINAR: BRAND BIDDING - EVERYTHING YOU WANT TO KNOW BUT WERE AFRAID TO ASK

This webinar took place on November 7th  and has been recorded. The recording is available here.

Ulla Saleh
Nov 1, 2017

4 Signs that You Are Under Attack by Trademark Bidders

Have you noticed anything fishy in your paid search campaigns lately? Unexplainable metrics? Unusual spikes in cost-per-click (CPC)? Or strange dips in click-through rates (CTRs)? You start going back through your PPC reporting to try to figure out what happened. Did you or someone on your team do something by mistake that could have caused a major change in the health of your account? You can’t put your finger on the problem. Frustration and confusion follow.

Ulla Saleh
Oct 5, 2017

Paid Search Monitoring 101 Part 2: How to Set Up a Comprehensive Monitoring Program

If you work in paid search, you may have heard about the importance of paid search monitoring. If not, read the first post in this two-part series, where we explain the many reasons why paid search monitoring is a no-brainer for PPC professionals.

Ulla Saleh
Sep 8, 2017

Webinar: Prepping Your Paid Search for the Holiday War Room

This webinar took place on September 7th and has been recorded. The recording is available here.

Ulla Saleh
Aug 22, 2017

Paid Search Monitoring 101: Why Protecting Your Campaigns Is Crucial

As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.

Ulla Saleh
Jul 18, 2017

Webinar: The Ultimate Guide to Search Audiences and Remarketing

This webinar took place on July 27th and has been recorded. The recording is available here.

Ulla Saleh
Jul 12, 2017

Introducing the Monsters of Paid Search

What do Slippery Skip, Loudmouth Luke, and Tommy Two-Face have in common? They are all monsters of paid search that are relentlessly and secretly attacking your PPC. Every day, these monsters take thousands of clicks away from your brand. In fact, during Q1 of 2017 alone, we found that these trademark bidders stole 49 million clicks from brands.

Never heard of these monsters? That’s because they are very good at hiding! Our latest eBook is a field guide for the digital marketer, giving you the rap sheet on these trademark bidders. In the eBook you’ll learn where these monsters prowl, what tactics they use to steal your traffic, and how to identify them. We’ll also tell you what to do once you catch them.

Ulla Saleh
Jun 20, 2017

Webinar: Everything You Need to Know about AdWords Automation

This webinar took place on June 29th and has been recorded. The recording is available here.

Ulla Saleh
Jun 19, 2017
What you don't know will hurt you. Start monitoring and protecting your brand.
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