We used the BrandVerity Paid Search Monitoring tool to look for trademark bidding on some of the most anticipated gifts of this holiday season including Apple Airpods, Amazon Echo, Hatchimals, and Super Mario Odyssey. We monitored branded keywords associated with these well-known products over the extended Thanksgiving weekend and through Cyber Monday. 

What we found wasn’t pretty. We’ll go into specific examples later on, but here are some of the general findings:

We don’t need to tell you that the holiday season is the busiest time of year for retailers. Right now you are in the thick of it! Adobe is already forecasting that U.S. online sales will surpass $100 billion this holiday season–a 13.8% increase over last year!

Whether you are a trademark bidding expert or a newbie, there is a lot to know about trademark bidding. But if you do an online search for trademark bidding, you won’t find much.

This webinar took place on November 7th  and has been recorded. The recording is available here.

If you work in paid search, you may have heard about the importance of paid search monitoring. If not, read the first post in this two-part series, where we explain the many reasons why paid search monitoring is a no-brainer for PPC professionals.

There are too many search marketing tool roundups. There, I said it! I know because before writing this post, I researched other ones like it. Paid search tools kept coming up in our recent eBook on Expert PPC Tips, and I figured there must be some centralized resource about the available set of options.

This webinar took place on September 7th and has been recorded. The recording is available here.

Hello! My name is Todd, the product designer here at BrandVerity. I'm really excited to share a product design update that we are launching today!

As a designer, I'm constantly looking for ways to improve our customers’ experience within our app. I'm passionate about making BrandVerity easier to use because I recognize how busy you are. That's why I tackled this redesign - to make it easier for you to navigate, scan, and take action within BrandVerity.

Our design aesthetic has always emphasized a key strength of ours: quality data. We’re proud to provide you with trustworthy, actionable data, and we’ve taken a minimalist approach to design for that very reason. This redesign builds on that focus, improving clarity and making it easier than ever for you to find information and take action. So, here’s what’s new!

As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.

This webinar took place on July 27th and has been recorded. The recording is available here.