Ulla Saleh

Recent Posts

Top 3 Things to See and Do at CardCon 2019

On your way to CardCon? Or are you already in Washington, DC attending FinCon? This is our third year attending CardCon, and we are really looking forward to this conference, the premier event for credit and credit card media. The agenda is packed with interesting sessions and roundtables.

Ulla Saleh
Sep 6, 2019

Understanding Trademark Rules and Owning Your Brand Voice

I caught up with Christi Olson, Head of Evangelism for Search at Microsoft at the leading search conference MozCon. In her presentation, “What Voice Means for Search Marketers,” Christi provided an overview of Microsoft’s 2019 Voice Report and offered suggestions on how to prepare for the growing prevalence of voice search. Her presentation focused on voice search usage and how to adapt your strategy to take advantage of voice search adoption.

While MozCon focuses on SEO and organic search, Christi’s presentation raised many questions for those of us interested in paid search and brand protection. Christi was kind enough to answer my questions.

Ulla Saleh
Aug 26, 2019

11 Ways to Keep Your Credit Card Marketing Program Compliant

Compliance managers at credit card issuers, networks, and publishers have the unenviable task of keeping their programs compliant in a constantly changing space. Every time a credit card issuer changes a rate, for example, there is a risk that webpages across the ecosystem of content housed on the web, will be out-of-date. The risk for non-compliance is high and the consequences range from frustrated or misinformed customers to fines and legal action taken by regulatory agencies. Every word published—by the issuer, by a partner, by an affiliate, or even by a consumer—creates an opportunity for risk.

Ulla Saleh
May 8, 2019

Search Engine Trademark Rules in PPC With Real-World Examples

The search engines’ rules around trademark use in paid search ads in the United States are nuanced and complicated. Unless you work with them every day, as we do, it can be difficult to know when an ad complies with the rules.

What is crystal clear though is the frustration you have when you see a competitor showing up on the search engine results page (SERP) using your branded keywords. Infuriating? Yes, but is it allowed? It depends.

Ulla Saleh
Apr 1, 2019

Celebrating International Women’s Day: An Interview with Georgia Gier, VP of Customer Success

As part of our celebration of International Women’s Day, I thought it would be fun to sit down with Georgia Gier, our VP of Customer Success. Georgia was the first woman hired at BrandVerity six years ago. She started as a Customer Success Manager and now leads a geographically dispersed team of eight and is a key member of BrandVerity’s leadership team.

Ulla Saleh
Mar 8, 2019

Brand Protection as Part of Your 2019 Paid Search Strategy

We recently asked six paid search experts what they thought were the most important PPC trends for 2019. While there were a variety of answers, the clear winner in terms of impact on SEM for the coming year was automation. Like it or not, automation is unavoidable and search engine marketers need to learn how to thrive in this automated paid search world.

Ulla Saleh
Jan 28, 2019

Latest Google Ads Policy Update to Call-Only Ads

Noticed anything different when setting up call-only ad campaigns in Google Ads? In December, Google made changes to their call-only ads policy. While the changes may appear relatively minor, they have implications for advertisers wishing to use this type of ad. These updates are in line with Google’s philosophy of providing a smooth customer journey and ensuring that people engaging with ads on their search engine are finding what they want.  

Ulla Saleh
Jan 9, 2019

Black Friday Brand Bidding Spotlight: Nintendo

For the last couple of years, we have used BrandVerity’s Paid Search Monitoring tool to examine brand bidding during the busiest online shopping days of the year – Black Friday through Cyber Monday. We set up monitoring on some of the most anticipated gifts of the holiday season and see how advertisers take advantage of the holiday search volume surge to attract clicks. In many cases, we find ads that mislead customers and win commissions on unearned clicks.

Ulla Saleh
Dec 5, 2018

Quick and Easy Tactics to Keep Your Affiliates in Check in Q4

For online retailers, Q4 is undeniably the busiest time of year. Everyone knows that. Less well known, however, is that this quarter is also a boon to third-party trademark infringers and affiliate abusers. For those interested in making some easy commission income, the temptation to divert branded traffic is great.

Ulla Saleh
Oct 31, 2018

Employee Spotlight: Emily Dreke

This is the first in a new series highlighting our employees! We talk a lot about how important and unique our culture is at BrandVerity. But to understand why its special, you need to meet the people that make the magic happen. Emily joined the Engineering team about two years ago, and here's how she answered my questions.

Ulla Saleh
Oct 3, 2018
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