--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog (33) description: BrandVerity's Trademark, Brand Protection, & Compliance Blog (33) --- [![](https://www.brandverity.com/hs-fs/file-3655806440-png/blog-files/adwords-checkout.png) ](https://www.brandverity.com/blog/145/google-checkout-badges-getting-aggressive/) ## [Google Checkout Badges Getting Aggressive](https://www.brandverity.com/blog/145/google-checkout-badges-getting-aggressive/) **Update**: [See Full Post](https://www.brandverity.com/blog/145/google-checkout-badges-getting-aggressive/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Nov 26, 2008 ## [Visiting the Rocky Mountain Affiliate Marketing Association (RMAMA)](https://www.brandverity.com/blog/143/visiting-the-rocky-mountain-affiliate-marketing-association-rmama/) I sat in on a meeting of the [Rocky Mountain Affiliate Marketing Association](http://www.rmama.com/) (RMAMA) and presented an overview of BrandVerity and how an affiliate manager should use the service. The meeting consisted of a group of merchants OPMs and interested third parties. [See Full Post](https://www.brandverity.com/blog/143/visiting-the-rocky-mountain-affiliate-marketing-association-rmama/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Nov 21, 2008 ## [Microsoft AdCenter blog on Competitive Bidding](https://www.brandverity.com/blog/139/microsoft-adcenter-blog-on-competitive-bidding/) One of the things that I forgot to mention in [my second talk](https://blog.brandverity.com/135/pubcon-session-trademark-monitoring/) at PubCon was that the search engines will provide you very little trademark defense if your trademark utilizes a generic term. Microsoft provides a [good overview of their trademark policies](http://adcentercommunity.com/blogs/advertiser/archive/2008/11/11/when-competitors-are-bidding-on-your-trademarked-terms-and-what-you-can-do-about-it.aspx) on a recent post on the AdCenter blog. Note this section: [See Full Post](https://www.brandverity.com/blog/139/microsoft-adcenter-blog-on-competitive-bidding/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Nov 16, 2008 ## [PubCon Session Trademark Monitoring](https://www.brandverity.com/blog/135/pubcon-session-trademark-monitoring/) My slides from the [Domains and Trademark Issues](http://www.pubcon.com/sessions.cgi?action=view&record=138) panel at PubCon [are here](https://blog.brandverity.com/wp-content/uploads/affiliate-based-ppc-issues-and-options-naffziger1.ppt). I went through a number of tools that website owners can use to find abuse in domains and PPC. [See Full Post](https://www.brandverity.com/blog/135/pubcon-session-trademark-monitoring/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Nov 13, 2008 ## [Pubcon session on Affiliate PPC Issues](https://www.brandverity.com/blog/130/pubcon-session-on-affiliate-ppc-issues/) I spoke on the [Affiliate PPC Issues panel](http://www.pubcon.com/sessions.cgi?action=view&record=334) Tuesday at Pubcon with [Jon Kelly](http://www.linkedin.com/in/jonkelly) and [Adam Jewel](http://www.linkedin.com/pub/0/41/562). I touched on a number of proven strategies that we've seen our clients utilize to build strong affiliate PPC policies and procedures. My [slides are here](https://blog.brandverity.com/wp-content/uploads/affiliate-based-ppc-issues-and-options-naffziger.ppt). I think I may have gone a little bit far in avoiding pitching our service - the first question after the presentations was someone asking me to recommend a service that can monitor affiliate policies... [See Full Post](https://www.brandverity.com/blog/130/pubcon-session-on-affiliate-ppc-issues/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Nov 12, 2008 ## [PoachMark New Features: Affiliate Reports](https://www.brandverity.com/blog/125/poachmark-affiliate-report-and-user-management/) We recently launched several new features that our customers have consistently requested. We believe that these features should improve your ability to get and share the information we collect for you. [See Full Post](https://www.brandverity.com/blog/125/poachmark-affiliate-report-and-user-management/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Nov 10, 2008 ## [AdSense for Domains - Potential Class Action](https://www.brandverity.com/blog/121/adsense-for-domains-potential-class-action/) A lot of press has been generated over the last few weeks about [Google's AdSense for Domains](http://www.google.com/domainpark/) programs and [a potential class action suit](http://news.justia.com/cases/featured/illinois/ilndce/1:2007cv03371/210005/) that claims Google is assisting trademark violation. I've seen estimates that Google makes anywhere between several hundred million to a billion dollars from its domain parking program. [See Full Post](https://www.brandverity.com/blog/121/adsense-for-domains-potential-class-action/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Nov 5, 2008 ## [Good writeup at AMWSO](https://www.brandverity.com/blog/117/good-writeup-at-amwso/) I spoke with Chris Sanderson of [AMWSO](http://www.amwso.com/) yesterday to learn a bit more about search in Asia as well as to provide him an overview of BrandVerity. Chris put together a good summary on [the importance of monitoring PPC policy abuse](http://www.amwso.com/affiliate_blog/2008/10/big-game-hunting-trade-mark-bidders.php) as well as some of his early thoughts on PoachMark on the AMWSO blog. He also offers advice to new PoachMark users on how best to utilize the system (we're taking a few of his thoughts to heart as we evolve the trial program). [See Full Post](https://www.brandverity.com/blog/117/good-writeup-at-amwso/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Oct 15, 2008 ## [PoachMark New Features - International Monitoring](https://www.brandverity.com/blog/114/poachmark-new-features-international-monitoring/) We recently launched several new PoachMark features: [See Full Post](https://www.brandverity.com/blog/114/poachmark-new-features-international-monitoring/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Oct 9, 2008 ## [BrandVerity at Pubcon](https://www.brandverity.com/blog/112/brandverity-at-pubcon/) Come find us at Pubcon! [See Full Post](https://www.brandverity.com/blog/112/brandverity-at-pubcon/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Oct 9, 2008 [Previous](https://www.brandverity.com/blog/page/32) [Next](https://www.brandverity.com/blog/page/34) ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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