My slides from the Domains and Trademark Issues panel at PubCon are here. I went through a number of tools that website owners can use to find abuse in domains and PPC.
I spoke on the Affiliate PPC Issues panel Tuesday at Pubcon with Jon Kelly and Adam Jewel. I touched on a number of proven strategies that we've seen our clients utilize to build strong affiliate PPC policies and procedures. My slides are here. I think I may have gone a little bit far in avoiding pitching our service - the first question after the presentations was someone asking me to recommend a service that can monitor affiliate policies...
We recently launched several new features that our customers have consistently requested. We believe that these features should improve your ability to get and share the information we collect for you.
A lot of press has been generated over the last few weeks about Google's AdSense for Domains programs and a potential class action suit that claims Google is assisting trademark violation. I've seen estimates that Google makes anywhere between several hundred million to a billion dollars from its domain parking program.
I spoke with Chris Sanderson of AMWSO yesterday to learn a bit more about search in Asia as well as to provide him an overview of BrandVerity. Chris put together a good summary on the importance of monitoring PPC policy abuse as well as some of his early thoughts on PoachMark on the AMWSO blog. He also offers advice to new PoachMark users on how best to utilize the system (we're taking a few of his thoughts to heart as we evolve the trial program).
We recently launched several new PoachMark features:
Updated May 5:Google has made several changes in its trademark policies. Please visit our summary of Search Engine Trademark Policies for the current policies of the search engines.
Tony Wright has an excellent post up at SearchEngineLand on establishing search marketing rules for working with franchise organizations. Since affiliates are in some ways franchisees (and plenty of ways not), some of his guidelines are quite useful. He provides three rules:
We've gotten a number of questions about PoachMark identify affiliate ads. While some of our approach is proprietary, it is one major thing that we do that differentiates us from our competition.
