BrandVerity's Paid Search Monitoring platform helps protect Getty Images' organic branded CTR 

Getty Images is the world’s leader in visual communication, with almost 200 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.

More than 6,000 digital marketers from over 70 countries gathered at the Paris Las Vegas hotel for Affiliate Summit West 2017. Attendees included online publishers, bloggers, traffic sources, retailers, networks, digital agencies, technology companies, and a number of my BrandVerity colleagues.

Based on BrandVerity’s work with some of the largest U.S. and European brands, we had a suspicion that affiliate bloggers often were not using proper disclosures of endorsements. In the past, this may not have been a big deal i.e. no penalties for brands or bloggers. But in the last two years, the FTC has stepped up its efforts to ensure compliance with the guidelines that have been on the books since 2009.

The holidays are over. You’ve put the decorations back in their storage boxes, written down your New Year’s resolutions, and purchased that gym membership. Now it’s time to execute on all those big marketing plans you put together before the holidays.

Recently, Google updated their trademark guidelines to restrict the use of trademarks by lead generators. If you work with lead generation partners, they are no longer allowed to use your trademarks in paid search. And we believe this is a good thing.

We're happy to announce the launch of our latest Branded Keywords Report!

At BrandVerity, we make a concerted effort to recognize the individual and collective accomplishments of our team members. We work hard to create valuable services for our customers; and every once in awhile, we get to spend a little time together to celebrate that work. Thus enter curling.

Trademark bidding can seem like a tough problem to solve. You might feel overwhelmed with a number of questions, such as:

This is my first time doing a March Madness Bracket. I don't follow basketball - more of a Seahawks & Broncos fan.  I had about an hour before the deadline to get my bracket together, and being a developer I decided to play to my strengths.

Okay, so you’ve found someone advertising on your branded keywords (perhaps using one of the methods from our previous post). Now what? You can’t change the search landscape overnight, so it’s time to figure out where to go next.