Based on BrandVerity’s work with some of the largest U.S. and European brands, we had a suspicion that affiliate bloggers often were not using proper disclosures of endorsements. In the past, this may not have been a big deal i.e. no penalties for brands or bloggers. But in the last two years, the FTC has stepped up its efforts to ensure compliance with the guidelines that have been on the books since 2009.
Recently, Google updated their trademark guidelines to restrict the use of trademarks by lead generators. If you work with lead generation partners, they are no longer allowed to use your trademarks in paid search. And we believe this is a good thing.
We're happy to announce the launch of our latest Branded Keywords Report!
At BrandVerity, we make a concerted effort to recognize the individual and collective accomplishments of our team members. We work hard to create valuable services for our customers; and every once in awhile, we get to spend a little time together to celebrate that work. Thus enter curling.
Trademark bidding can seem like a tough problem to solve. You might feel overwhelmed with a number of questions, such as:
This is my first time doing a March Madness Bracket. I don't follow basketball - more of a Seahawks & Broncos fan. I had about an hour before the deadline to get my bracket together, and being a developer I decided to play to my strengths.
Okay, so you’ve found someone advertising on your branded keywords (perhaps using one of the methods from our previous post). Now what? You can’t change the search landscape overnight, so it’s time to figure out where to go next.
Trademark bidders can throw a serious wrench into your marketing efforts—preventing customers from reaching your site, inflating your marketing costs, and misrepresenting your brand. But how do you know when the problem is serious?
Today, we are thrilled to release our analysis of branded keywords in paid search covering the fourth quarter of 2015.
