This last month, we have been focusing on learning from agency experts on how to do better PPC. We recently published an eBook on this topic and are hosting a webinar on March 28th with agency experts on what big brands need to learn from PPC agencies.

Up until now, most of the experts we spoke with are based in the U.S. We thought it would be interesting to talk to European-based agency experts to see how they approached these same topics. As part of that European outreach, we chatted with Oscar Romero, the Head of Biddable International and Jafar Mahir, the Associate Biddable Director at Performics.

Paid Search professionals spend a lot of time in AdWords - probably even more time than they would like. When we interviewed agency PPC experts for our eBook, Expert PPC Tips: Agencies Share Their Best Practices, we asked questions around AdWords functionality and reporting. They had some interesting ideas about what types of reports they wish they could see.

The interest in our recent ebook Expert PPC Tips: Agencies Share Their Best Practices signaled that paid search professionals are eager to learn from agency PPC experts. After all, performance marketing and digital agencies are at the front lines of paid search; they juggle multiple accounts in different industries and they know what works and what doesn’t.

So, we’ve decided to continue the conversation over a webinar on Tuesday, March 28th, at 10am Pacific time with two of the eBook’s contributors–Allie Vadas, PPC Director at Jellyfish and Nikki Kuhlman, Senior Account Manager at JumpFly. Christi Olson, Bing Evangelist at Microsoft will moderate the discussion. Allie and Nikki will offer concrete suggestions and share the best practices they’ve honed after years of doing PPC. They will also answer questions from webinar participants. 

Have you tried all your tricks and nothing is noticeably improving in your paid search campaigns? It’s easy to get stuck in a rut when you do in-house PPC. You feel like you’ve optimized everything and yet you’re pretty sure the results could be better. We’ve certainly been there.

That’s why we decided to reach out to paid search professionals working at performance marketing agencies. They are superusers of paid-search-related technologies, “in-the-know” when it comes to the latest changes and updates in the industry, and have vast experience testing different approaches and tactics.

We interviewed Paid Search Directors and Managers from performance marketing agencies in the U.S. and U.K., posing the same set of questions to each. On certain topics, like the importance of account structure and what it should look like, they were all in agreement. But on other subjects, like bidding on competitors’ keywords or whether to rely on in-house or third-party technology, they had different opinions. They also had different views on how to evaluate performance marketing agencies.

Ready to spark some new ideas, learn about specific best practices and get some tips from the experts? 

Advertisers spent an average of $5 million to secure a 30-second commercial slot during Super Bowl LI, up from an estimated $4.8 million in 2016. Given that the Super Bowl is the most watched television event of the year, competition is fierce and the pressure on advertisers to get the most bang for their buck is enormous.

We strongly believe that the Executive Order temporarily banning citizens from seven Muslim-majority countries and suspending resettlement of Syrian refugees is misguided, discriminatory, and counterproductive. It goes against the founding principles of our country — principles that have created the unique opportunities that we all enjoy today.

Our team thoroughly enjoyed this year’s Affiliate Summit West in Las Vegas. Thank you to the Affiliate Summit founders, Shawn Collins @affiliatetip and Missy Ward @MissyWard, and to all who worked to host this incredible event. We appreciate your dedication to continually improving the affiliate marketing industry; Affiliate Summit plays an important role in achieving that goal.

We were very honored to win The Pinnacle Award for Service of the Year, which was awarded on the last day of the conference. This recognition reflects the hard work and dedication of the BrandVerity team and the continued support of our amazing customers! Congratulations to the other winners and nominees, especially the other Tool/Service of the Year nominees, FTMC and PerformanceMarketingJOBS.com, both formidable competitors for this award!

Looking forward to the next Affiliate Summit!

We're happy to announce the launch of our latest Branded Keywords Report!

BrandVerity's Paid Search Monitoring platform helps protect Getty Images' organic branded CTR 

Getty Images is the world’s leader in visual communication, with almost 200 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.

More than 6,000 digital marketers from over 70 countries gathered at the Paris Las Vegas hotel for Affiliate Summit West 2017. Attendees included online publishers, bloggers, traffic sources, retailers, networks, digital agencies, technology companies, and a number of my BrandVerity colleagues.