This is my first time doing a March Madness Bracket. I don't follow basketball - more of a Seahawks & Broncos fan. I had about an hour before the deadline to get my bracket together, and being a developer I decided to play to my strengths.
Okay, so you’ve found someone advertising on your branded keywords (perhaps using one of the methods from our previous post). Now what? You can’t change the search landscape overnight, so it’s time to figure out where to go next.
Trademark bidders can throw a serious wrench into your marketing efforts—preventing customers from reaching your site, inflating your marketing costs, and misrepresenting your brand. But how do you know when the problem is serious?
Today, we are thrilled to release our analysis of branded keywords in paid search covering the fourth quarter of 2015.
If you've been poking around on brandverity.com the past few days, you may have noticed some changes. Some pretty big changes!
Are you a superuser of BrandVerity’s paid search monitoring software? Did you know that now you can earn Affiliate Monitoring and Trademark Monitoring Certifications from BrandVerity?
When marketing consumer financial services, marketers have to be hyper-aware of the many rules and regulations that go along with the industry. Marketing a financial service—be it retail banking, loans, mortgages, or credit cards—is often a complicated matter. There is a strong need to curb risk, but also successfully promote your products.
Well, the madness of Black Friday and Cyber Monday are over. And although most marketers still have plenty to do for the rest of the year, we hope you've enjoyed at least a moment of respite.
Today, BrandVerity released its analysis of branded keywords in paid search covering the third quarter of this year.
Black Friday is more than a sale for retailers, it’s the main event of the year. Weeks of preparation culminate in one rapid-fire sequence that can make or break annual goals. It’s no wonder that so many ecommerce teams are on lockdown this time of year.
