After marketers got creative with their Back to the Future tie-ins last week, another marketing-friendly holiday is approaching quickly. Boo! It's almost Halloween already.

Paid search could be in for some big changes on Yahoo. After reaching a new search deal with Microsoft in April that afforded it more autonomy, Yahoo has now announced a separate deal with Google.

Mobile has been an industry buzzword for a while now. From the "Mo" in the eye-roll-inducing "SoLoMo" to articles heralding responsive design as the holy grail of websites, mobile has regularly been the rallying call for anyone who wanted to make marketers feel behind the times.

The Volkswagen emissions scandal is probably the biggest hit that a brand has taken since BP's Deepwater Horizon disaster in 2010. The financial impact has the potential to be tremendous. Current estimates show that VW could be on the hook for $18 billion in EPA fines alone, plus legal fees and the cost of recalling 500,000 vehicles in the US.

BrandVerity and Corporation Service Company® (CSC), a provider of legal, business, and financial services, are working together in a pretty fantastic way. CSC now offers paid search monitoring to its clients through BrandVerity.

BrandVerity welcomes guest blogger Eric Misterovich from Revision Legal, PLLC.

As we've been finding in our Report on Branded Keywords, the typical brand is losing thousands of visitors per month to trademark bidders.

BrandVerity has expanded its geographical footprint by opening an office in the heart of London. We wanted to provide more in-person, customized services for our clients in Europe.

OK, by now you’ve probably heard us rambling on and on about how we have released our fantastic report on The State of Branded Keywords in Paid Search covering Q2. You can download it here.

Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.