Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many others, was rooted in the deep racial biases and inequities ingrained in society, culture and institutions.
BrandVerity is excited to introduce Progress Reports, a powerful new addition that is coming soon to our paid search monitoring product. Measuring the impact of brand protection and compliance efforts has always been a priority but it is even more crucial today with marketers seeking to further optimize their paid search programs. The addition of Progress Reports will make BrandVerity the only solution that helps leading companies identify, remediate, and now visualize the impact of the actions they are taking to safeguard their brand online.
When BrandVerity started in 2008, we knew companies were challenged with being able to protect their brand online at scale. We recognized the need for substantial technology investments to help customers monitor critical aspects of their online marketing campaigns -- from preventing trademark infringements in paid search to ensuring regulatory compliance of their content across the Web. With the right solution, companies could be confident that they were ultimately protecting all of the hard work, time, and resources spent in building their brands online.
With the year already in full swing, global consumer marketers are poised to take advantage of the $5 trillion in global ecommerce spend projected to happen by 2021. And while leading companies will continue to leverage multiple channels across the digital marketing funnel to build their brands, search marketing will still play one of the most critical roles.
With US retail ecommerce spending projected to rise as much as 13.2% to $135.35 billion during this holiday season, it’s no wonder that brands are investing so much in their paid search programs to capture the surge in traffic.
And while brands and their marketing departments are working overtime to drive sales, new BrandVerity research has brought to light some important findings and hidden risks brands need to be aware of when it comes to the journey consumers are taking online to find the perfect gift.
In order to give brands a better understanding of the search experiences their consumers are having this holiday season and beyond, and how they are impacting brand perception, we commissioned a research study of over 1,000 US consumers, balanced against the US population for age, gender, region, and income. Here’s what we found.
Good news trademark holders! Google has recently updated its Google Ads Trademark Advertising Policy, giving you simplified global control of your trademarks.
In July 2019, the German Federal Court of Justice (BGH) ruled that Amazon’s advertising on Google using the branded term “Ortlieb” was a trademark infringement because the Google ad led to a list of results on Amazon that included competitors’ products. Some commentators and bloggers erroneously concluded that the German court was in effect banning brand bidding. Others downplayed the impact or didn’t fully understand the nuances of this decision.
I caught up with Christi Olson, Head of Evangelism for Search at Microsoft at the leading search conference MozCon. In her presentation, “What Voice Means for Search Marketers,” Christi provided an overview of Microsoft’s 2019 Voice Report and offered suggestions on how to prepare for the growing prevalence of voice search. Her presentation focused on voice search usage and how to adapt your strategy to take advantage of voice search adoption.
While MozCon focuses on SEO and organic search, Christi’s presentation raised many questions for those of us interested in paid search and brand protection. Christi was kind enough to answer my questions.
Did you know that today marks 50 years since the Stonewall Inn Riots that catalyzed the LGBTQ+ Liberation Movement? To celebrate the 50th anniversary, the BrandVerity Seattle office honored the history of Pride and a few of its heroes.
