More than ever, marketers are leaning into the affiliate channel because of its attractive performance-based pricing model that allows a cost-controlled solution to optimize in any economic climate. While the channel boasts benefits such as scale, automation and outcome-based pricing, affiliate (like anything) also carries the potential for significant risk if not monitored—compliance that is impossible to achieve through manual affiliate search audits.

SEATTLE, WASHINGTON, UNITED STATES, May 11, 2021 /EINPresswire.com/ -- BrandVerity, a global leader in brand safety and fraud prevention technology and services, today announces its freemium solution granting affiliate marketers fundamental brand safety and fraud protection at no cost. The free-to-use protection ensures channel compliance by providing always-on search monitoring across affiliate programs.

Compliance managers at credit card issuers, networks, and publishers have the unenviable task of keeping their affiliate programs compliant in a constantly changing space. Every time a credit card issuer changes a rate, for example, there is a risk that webpages across the ecosystem of content housed on the web, will be out-of-date. The risk for non-compliance is high and the consequences range from frustrated or misinformed customers to fines and legal action taken by regulatory agencies. Every word published—by the issuer, by a partner, by an affiliate, or even by a consumer—creates an opportunity for risk.

The search engines’ rules around trademark use in paid search ads in the United States are nuanced and complicated. Unless you work with them every day, as we do, it can be difficult to know when an ad complies with the rules.

What is crystal clear though is the frustration you have when you see a competitor showing up on the search engine results page (SERP) using your branded keywords. Infuriating? Yes, but is it allowed? It depends.

It’s estimated that nearly $19 billion is lost to worldwide digital fraud each year. In response, ad compliance has become a necessity for marketers that want proper channel attribution and protection against ad spend theft. 

If you’ve ever searched for your own brand online, you’ve probably already encountered trademark bidding in some form. Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some variation).

BrandVerity ensures brand safety in key markets with geo-specific customized compliance coverage.

Dave Naffziger, our founder and GM, takes a closer look into what the new year has in store for the industry.

BrandVerity’s Paid Search Monitoring solution has allowed iHerb to catch rule-breaking partners across a global program, protecting Marketing spend from payouts to unearned commissions. 

How different will Q4 be for retail e-commerce this year? All signs point to a record-breaking quarter as digital sales become the new normal after months of lockdowns and quarantines. Experts predict that digital will account for 30% of sales during the upcoming holiday season, up from 14% in 2019.

We hosted a webinar around this topic to help companies strategize on how best to protect their brand for the rest of 2020. In this webinar, Helen Southgate, Managing Director of EMEA and APAC at Acceleration Partners and Van Chappell, General Manager EMEA at BrandVerity, had a lively discussion on what brands should expect to see in Q4 and what this enormous digital spike can mean for online brand protection. The full recording of the webinar is available here.

Here are three key takeaways from the webinar: